Product Marketing Analyst - Hand Tools & Accessories

Product Marketing Analyst - Hand Tools and Accessories

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 50,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

Stanley Black & Decker is investing in Product Management and Marketing capabilities that help deliver stronger solutions to customers and greater value to the business. The Product Marketing Analyst - Hand Tools & Accessories role is an excellent opportunity for an early-career professional to support product strategy, portfolio analysis, product launches, and cross-functional execution.

This role will work closely with product management, commercial, regional, and cross-functional teams to help drive business performance through data, market insights, and operational support.

Key Responsibilities

• Support the development and maintenance of product business plans, product line information, and portfolio documentation.
• Analyze sales, margin, market, and product performance data to identify trends and support business decisions.
• Assist with product launch planning and execution, including tracking timelines, catalog status, and launch readiness.
• Help maintain product catalogs, product data, and related commercial materials.
• Support competitive analysis and market research to identify product positioning, category trends, and differentiation opportunities.
• Partner with product managers and regional teams to gather customer, market, and internal feedback.
• Translate business and customer needs into clear product requirements, feature inputs, and backlog support materials.
• Prepare reports, presentations, and dashboards for internal stakeholders and commercial teams.
• Support product training materials and customer-facing presentations as needed.
• Coordinate with cross-functional teams to help manage product updates, release activities, and follow-up actions.
• Monitor product issues, questions, and feedback to support continuous improvement.
• Contribute to a collaborative team environment through clear communication and strong follow-through.

What You Bring to the Role

• Bachelor’s degree in Marketing, Engineering, Business, or a related field.
• 3-5 years of experience in product marketing, product management, category management, business analysis, or a related field.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Strong verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to work effectively across cross-functional teams and manage multiple priorities.
• Familiarity with product lifecycle processes, market analysis, and commercial support activities.
• Working knowledge of Agile methodologies is a plus.
• Experience with reporting tools, spreadsheets, and presentation development preferred.

What You’ll Receive

Competitive salary and benefits.

• Discounts on Stanley Black & Decker tools and partner programs.
• Opportunities for growth across a global organization with multiple brands and career paths.
• Access to learning resources, including Lean Academy, Coursera®, and online learning platforms.
• An inclusive and collaborative work environment that values development, respect, and community impact.

Equal Opportunity Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.