About The Role

Implement and manage paid advertising campaigns across various ad networks for both Web and App, particularly Google Search Ads and MAIA.
Develop and execute media buying strategies that align with business model goals.
Conduct thorough competitor analysis to identify trends and opportunities.
Collaborate with operations and sales teams to understand the target audience.
Work closely with creative teams to ensure the production of effective ad creatives.
Manage and allocate budgets effectively across campaigns to achieve optimal results.
Prepare detailed weekly performance reports.
Track and report on key performance metrics to inform strategic decisions.
Stay updated with industry trends, best practices, and new advertising products.
Bachelor’s degree. Marketing, Advertising, or a related field is a plus.
3+ years of experience in managing paid advertising campaigns.
Good understanding of web and app ads attribution logics.
Good understanding of Web campaign pixel and comversion API usage.
Experience in using Mobile Measurement Partners (MMP) such as AppsFlyer or Adjust.
Proficient in using Excel for campaign performance analysis, including pivot tables and formulas.
In-depth knowledge of digital marketing and network best practices, including campaign budgeting, targeting, custom audience creation, and reporting.
Excellent communication and interpersonal skills.
Highly organized with strong attention to detail.
Ability to work collaboratively in a team environment.
Able to use English as a working language

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Digital Marketing Specialist

About The Role