Sr. Channel Marketing Manager, Integrated Channel Marketing and Global Events, Amazon Devices & Services

As the Sr. Channel Marketing Manager, you are the strategic owner of how Ring & Blink products come to life across the North America offline retail channel. You define the long-term marketing vision and customer experience (CX) strategy for in-store environments spanning The Home Depot, Homebuilder and Pro Channels. Working cross-functionally with product marketing, design, sales, and third-party vendors, you are the recognized expert for Ring & Blink channel marketing across GTM, categories, retailers, and creative. You leverage AI-powered tools and automation to drive operational excellence, enhance project management, and deliver cost efficiencies across all in-store programs.

Key job responsibilities

Strategy & Vision

• Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels.
• Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink.
• Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption
• Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment

Shopper Marketing & In-Store Experience

• Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder)
• Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level
• Create CX experiments that, if successful, can be scaled for future offline experiences
• Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale

AI & Process Innovation

• Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
• Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities

Execution & Operations

• Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content)
• Manage lead-times, workback schedules, and in-store project budgets
• Develop marketing support programs for distributors and independent retailers

Cross-Functional Leadership & Stakeholder Management

• Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers
• Clarify and drive project commitments; establish and maintain clear chains of ownership
• Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints

Measurement & Insights

Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools

Leverage marketing programs and data to identify strategic selling opportunities

About the team

The Ring & Blink Offline Channel Marketing team expands the distribution and availability of Ring & Blink Devices, Features, and Services by initiating and managing partnerships with offline retailers. This role sits within the Integrated Channel Marketing and Global Events organization supporting all in-store, digital and event experiences in the retail channel — including consumer electronics, mass merchants, regional chains, DIY, hardware, and club stores across multiple market segments. The focus is North America, with frequent collaboration with Ring & Blink Channel Marketing globally to learn and share best practices.