Senior Account Associate

About ADA ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 14 markets in Asia and partner with leading brands to drive their data and digital maturity. JOB SUMMARY The Senior Account Associate is responsible for driving integrated creatives & content execution s , and social commerce performance across client brands. This role leads the planning and execution of data-driven creative & content strategies that build brand awareness, grow audience engagement, and support commercial objectives together with internal Content House Team . In parallel, the role oversees the end-to-end management of social commerce initiatives, including livestream operations, affiliate ecosystem development, and creator partnerships to drive measurable sales and conversion outcomes. Acting as a key bridge between clients, internal creative and a ccount teams, livestream hosts, affiliate creators, and external production partners, the Senior Account Associate ensures that social content and commerce activations are strategically aligned, operationally efficient, and commercially effective. Working closely with Commercial Managers, Content House, Livestream Hosts, Affiliate teams, and platform partners (TikTok, Shopee, Lazada), the role ensures seamless execution of social campaigns and commerce programs while maintaining high standards in content quality, performance optimization, and client servicing. Ultimately, the role ensures that social commerce channels work together to strengthen brand presence, build creator ecosystems, and deliver sustainable engagement, conversion, and revenue growth for clients. JOB OVERVIEW Serve as the main point of contact for clients to understand their content direction, needs, and brand / ecommerce / social campaign objectives. Translate brand and campaign goals into clear creative briefs and strategic content plans. Provide creative ideas, content recommendations, and storytelling approaches aligned with brand guidelines and audience insights. Stay updated on industry trends, tools and platform updates. Collaborate closely with internal creative and content creation teams to guide campaign planning. Work with internal teams and/or external production agencies on storyboard ideation, shooting, and post-production to ensure smooth coordination and on time delivery. Work closely with external partners in planning and overseeing livestream delivery and affiliates. Evaluate creative proposals, scripts, and storyboards to ensure they meet client’s objectives and maintain quality standards. Manage content production timelines, deliverables, and budgets to ensure efficiency and cost effectiveness. Lead the end-to-end planning, execution, and optimization of livestream commerce programs across brands and platforms. Develop livestream strategies aligned with brand campaigns, product priorities, and promotional calendars. Plan livestream schedules, studio readiness, and manpower allocation across brands. Define product selling angles, promotional mechanics, and campaign messaging. Vet product content and curate product highlights and selling points for livestream presentations. Prepare livestream run-of-show, talking points, and promotional mechanics. Select, brief, and train livestream hosts on: Product details, Key selling points, and Engagement strategies Conduct rehearsals or dry runs where required. Oversee livestream sessions including technical setup Script adherence, Timing and pacing, and Real-time troubleshooting. Coordinate with livestream platform teams (TikTok, Shopee, YouTube, etc.) for setup and integration. Monitor engagement during streams and provide real-time optimization guidance. Analyze livestream performance including Engagement, Conversion, GMV, Viewer retention, gather feedback from hosts and moderators to improve future sessions. Work with Account Management teams to prepare post-mortem reports and improvement plans. Develop and scale high-performing affiliate and creator ecosystems that drive social commerce revenue. Act as the primary liaison between clients and internal affiliate teams. Understand client goals, campaign KPIs, brand guidelines, and budget requirements. Develop customized affiliate strategies aligned with campaign objectives. Recruit affiliates through platforms such as: TikTok Creator Marketplace, Shopee Affiliate Program, Lazada Affiliate Network Define affiliate selection criteria based on audience demographics, brand alignment, and content quality. Coordinate onboarding, content briefing, and campaign timelines. Build and maintain strong relationships with top-performing affiliates and creators. Facilitate regular content output and ensure consistent engagement across campaigns. Develop and manage an affiliate community through training, incentives, and collaboration. Identify and nurture high-potential creators into long-term brand partners. Track and analyze affiliate performance using internal dashboards and platform analytics. Segment affiliates into performance tiers: Top performers, Mid-tier creators, and Emerging affiliates Generate actionable insights to improve affiliate output, engagement, and ROI. EXPERIENCE NEEDED A successful candidate will be an inspiring and confident team member with the following profile: • Bachelor's degree in digital marketing, advertising or a related field • At least 3+ years of experience in account servicing role. • Proven track record of managing successful, innovative campaigns across multiple platforms • Excellent leadership and project management skills, with the ability to lead and motivate a team • Strong communication, collaboration, and presentation skills • Effectively bilingual in Thai and English • Background in KOL/Affiliate Management is a plus. • Proficient in working with Microsoft Office tools. Knowledge in creative and Gen AI tools for content production will be an added advantage. • Ability to think strategically and to understand business objectives and how they can be achieved through creative solutions PERSONALITY TRAITS Beyond these specific experiences and qualifications, the successful candidate will also demonstrate the following • Customer focus: Provides satisfaction for both internal and external customers and creates partner relationships. • Growth mindset: Excitement for innovation, trials and a positive attitude towards solving real world challenges. • Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships in addition to excellent presentation and negotiation skills. • Resourceful: The ability to find solutions and deliver results within a rapid changing, entrepreneurial, technology-driven culture. • Organized: Able to work independently, effective time management skills with the ability to manage digital transformation projects; Must be able to prioritize daily, weekly and monthly tasks and possess a “sense of urgency” to ensure deadlines are met. • Team player: Demonstrates a strong ability to support department staff members, managers and establish collaborative relationships with peers. By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: <https://adaglobal.com/privacy-policy/> Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website <www.adaglobal.com> for regular updates on available roles We transform businesses using data, AI and tech | ADA Pioneers in data and analytics, we are powering global marketing and commerce digital transformation with data and AI-led impact. Learn more here!