Sales Operations and CRM Manager

About ADA ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare. Role & Responsibilities, Objectives and Expectations: 1. Sales Process Design & Execution: Own and continuously improve end-to-end sales processes (lead to close), driving standardisation, pipeline discipline, and scalable execution across teams 2. Sales ops and CRM Strategy, Upkeep & Governance: Define CRM architecture, data standards, and roadmap; ensure ongoing system stability, data integrity, and strong adoption through clear usage standards and governance 3. Vendor Management & Delivery Oversight: Manage CRM vendors/partners end-to-end — defining scope, setting KPIs, ensuring delivery quality, and bridging business needs with execution 4. Data, Reporting & Insight Generation: Own reporting and visualisation strategy, translating commercial data into clear, decision-grade insights for leadership, including forecasting and performance analysis 5. Sales Incentives & Performance Management: Design and operate sales incentive and commission frameworks, ensuring alignment between targets, performance tracking, and payout execution What success look like for this role: Our CRM is stable, well designed, well-governed, and widely adopted. With clear architecture and strong data integrity and disciplined usage across teams Sales processes and incentives are structured and effective, aligning performance, targets, and payouts seamlessly Forecast and pipeline are reliable and trusted by leadership, with clear visibility on risks and opportunities. You can collaborate cross functionally to ensure data flow is accurate and efficient Reporting and dashboards are constructive and clear. Sales data and inputs are translated into decision-grade insights that are meaningful and drive business actions Sales Ops Workforce including Vendors are well-governed and high-performing, with clear scope, KPIs, and cost discipline, knowledge are constructively documented and retain for future internalization Preferred Qualifications: 5–10 years of experience in Revenue Operations, Sales Operations, or CRM roles, with end-to-end exposure across sales processes, systems, and performance management Strong hands-on expertise in Salesforce (or equivalent CRM), including system design, data structure, and reporting architecture Proven experience owning CRM strategy and governance, including managing external vendors/partners to ensure platform stability and adoption Strong capability in reporting and data visualisation, building decision-grade dashboards and insights for senior leadership Solid understanding of end-to-end sales processes (lead to close), with ability to translate commercial needs into workflows and system design Strong analytical and structured thinking, with ability to turn data into actionable insights and operating improvements Excellent stakeholder management and communication skills, with experience working with Sales, Finance, and senior leadership Experience in sales incentives and commission design and governance is preferred but not mandatory #LI-Onsite By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: <https://adaglobal.com/privacy-policy/> Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website <www.adaglobal.com> for regular updates on available roles We transform businesses using data, AI and tech | ADA Pioneers in data and analytics, we are powering global marketing and commerce digital transformation with data and AI-led impact. Learn more here!