Senior Director of Social Demand Generation (Healthcare SaaS)

Senior Director of Social Demand Generation (Healthcare SaaS)

Position Overview

Adit is looking for a high-impact, growth-obsessed social demand generation leader to build and scale one of the company’s most successful lead-generation engines.

This is not a traditional social media manager role.

We are looking for the “Michael Jordan” of social demand generation, someone who deeply understands how to create influence, conversations, trust, and pipeline inside niche professional communities.

This role will own the strategy for scaling that success across

Dental

Orthodontics

Optometry

Chiropractic

Additional healthcare verticals over time

The ideal candidate understands how to drive demand generation through

• Facebook Community-based marketing
• Social influence
• Educational content
• Content Strategy Using Key opinion leader (KOL)
• Webinar and podcast strategy
• Organic engagement
• Social-first storytelling
• Influencer/community relationships
• Conversion-focused social campaigns

This person will work cross-functionally with Adit’s

• Marketing team
• Business development team
• Social media team
• Leadership team
• This role has a direct impact on pipeline generation, demos booked, revenue growth, and brand authority.

Core Responsibilities

Community-Led Demand Generation

• Own and scale Adit’s social/community demand generation strategy.
• Drive qualified leads and booked demos through healthcare communities.
• Build scalable engagement systems inside Facebook groups, forums, and niche online communities.
• Identify and expand into new high-performing healthcare communities.
• Develop engagement playbooks that increase visibility, trust, and conversion.
• Create systems for posting, commenting, nurturing, and relationship building.

Content Strategy & Creation

Create compelling social-first content designed to educate, engage and convert healthcare practices.

Develop engaging short-form content for

Facebook

Instagram

TikTok

LinkedIn

YouTube Shorts/Reels

• Partner with design/video teams to create high-performing creative assets.
• Turn customer stories, Case Studies, ROI metrics, and product insights into social proof.
• Create content that feels native to each platform/community.

Leverage Influencer & KOL Partnerships

• Develop KOL partnership strategies across dental, ortho, optometry, and chiropractic.
• Coordinate co-branded webinars, podcasts, interviews, and educational content.
• Source and activate customer advocates.

Webinar & Podcast

• Launch and scale webinar strategies that generate pipeline.
• Partner with Business Development leadership on educational and conversion-focused events.
• Help coordinate podcast appearances and thought leadership opportunities.

Analytics & Conversion Optimization

Track performance metrics across communities and campaigns.

Optimize content and engagement strategies based on

Lead Gen

• Demo conversion rates
• Cost per opportunity
• Engagement quality
• Pipeline generated
• Revenue influenced
• Identify top performing messaging // Strategy and replicate across verticals.

Cross-Functional Collaboration

• Work closely with Business Development, sales, marketing, and customer success.
• Ensure strong alignment between social engagement and outbound/inbound follow-up.
• Partner with Internal sales teams to maximize conversion from social-generated leads.

Ideal Candidate Profile

Must-Haves

• 5+ years in social demand generation, community marketing, growth marketing, influencer marketing, or pipeline generation.
• Proven experience generating measurable pipeline/revenue from social or online communities.
• Deep understanding of Facebook Groups and community-led growth.
• Strong copywriting and social storytelling skills.
• Experience creating conversion-oriented content.
• Strong understanding of engagement psychology and trust-building.
• Data-driven mindset with strong analytical skills.
• Experience collaborating cross-functionally with sales and marketing teams.
• Exceptional communication and relationship-building skills.
• Entrepreneurial mindset with strong ownership mentality.

Huge Pluses

• Dental industry experience.
• Optometry experience.
• Chiropractic experience.
• Healthcare SaaS experience.
• Influencer/KOL management experience.
• Webinar/podcast production experience.
• Personal brand or creator background.
• Experience scaling online communities.
• Paid social amplification experience.

What Success Looks Like

Within the first 6–12 months, this person should

• Increase demos generated from social communities.
• Expand Adit into additional healthcare vertical communities.
• Launch scalable influencer/KOL programs.
• Build repeatable social engagement systems to increase overall brand exposure
• Increase community engagement and brand authority.
• Improve social-sourced conversion rates.
• Create a measurable pipeline contribution from social demand generation.

Compensation Structure

• Competitive base salary
• Performance bonus tied to pipeline/demos/revenue
• Equity or long-term incentive opportunity
• Creative autonomy
• High visibility role with executive access

Work Environment

• Fully remote role
• Minimal travel required
• High autonomy and ownership expected