Brand Manager

Via Verde is looking for a talented Brand Manager to join our Marketing team! Being part of our team means working in a Group of innovative companies with a focus on sustainability and a vision for the future. It means working in a Group that cares about people, their development and well-being, as we are proudly certified as Empresa Familiarmente Responsável . Our Culture is guided by the following values: ethics, innovation, excellence and people. Role and Responsibilities Play a central part in the management and evolution of subscription plans. Monitor performance across the customer lifecycle and the offer. Lead communication, activation, and engagement initiatives with direct impact on business KPIs. Work closely with multiple internal teams, contributing to the definition and implementation of initiatives that ensure the sustainability and growth of the subscription model. Analyze and monitor the performance of subscription plans, identifying trends, growth opportunities, and critical points throughout the customer lifecycle. Develop and implement marketing and communication initiatives related to subscription plans (onboarding, activation, conversion, retention). Develop and manage marketing campaigns, assessing results and proposing optimizations based on data and customer insights. Partner with internal teams (product, analytics, operations, digital, and channels) to define and execute initiatives that support subscription objectives. Contribute to the evolution of the plans' value proposition, ensuring consistency across product, communication, and customer experience. Prepare performance reports, insights, and recommendations to support strategic decision-making. Experience, Skills and Qualifications 3 to 5 years of experience in marketing, product management, subscriptions, or customer lifecycle roles (experience in FMCG or services is a plus). Experience managing the customer lifecycle and delivering communication initiatives aligned with business objectives. Strong analytical skills combined with a hands-on, results-driven mindset. Proactive, autonomous, and collaborative profile, with the ability to work effectively with multiple stakeholders. Strong communication, organization, and prioritization skills. Experience with analytics and reporting tools (e.g., advanced Excel, Power BI, Tableau, or equivalent) is preferred. Familiarity with subscription model metrics (e.g., churn, retention, LTV, acquisition) is preferred. Experience executing multichannel marketing initiatives is a plus. Brisa Group is leading the way to your future, join us!