DIGITAL MARKETING AND CHANNEL MANAGER

The Digital Channel Manager is responsible for delivering digital volume goals for Personal Loans, Credit Cards, and/or SIP Loans. The role drives competitive and relevant digital sales strategies and campaigns, manages the entire digital funnel from strategy to back-end fulfillment, and ensures effective budget and CPA/CPV management. This position plays a critical role in enabling digital bookings, optimizing platform performance, and supporting revenue growth through data-driven initiatives. Responsibilities Drives digital volume goals of Personal Loans, Credit Cards, and/or SIP Loans Develops and implements competitive and relevant digital sales strategies and campaigns Delivers digital journeys, solutions, and platforms that enable loan and card bookings digitally Monitors and adjusts platform and media performance to grow bookings and reduce costs Implements and measures campaigns to maximize digital channel acquisition Manages funnel performance using a data-first approach and addresses fall-out points to increase booking volume Supervises projects and campaigns, monitoring performance through MIS reports Organizes and manages the team to achieve optimum performance, including hiring, promotions, and job rotations Discusses development needs of team members and ensures delivery of goals and campaign performance Collaborates with other divisions and departments to plan and implement sales programs Manages resources, budget, and personnel effectively to deliver maximum results Ensures compliance with regulations and business policies Qualifications Bachelor’s Degree in Business Administration, Marketing, IT, or Communications At least 4 years of experience in a managerial role Experience in financial institutions and sales is a plus Knowledge in digital metrics, financial acumen, sales, marketing, data analytics, campaign performance monitoring, account management, project/campaign management, financial projections, competitive analysis, and strategic planning Strong leadership, strategic thinking, analytical, and people management skills Proficiency in project/campaign management, communication, negotiation, and media/creative tools Attributes include being results-oriented, resilient, adaptable, articulate, creative, and open to new learning