Country Head of Sales

What You Can Expect : Define and implement the country sales strategy aligned with business objectives Identify priority sectors, trade lanes, and target accounts for profitable growth Develop competitive, margin-optimised pricing in collaboration with product teams Lead tenders, RFQs, contract negotiations, and strategic customer engagements Build strong relationships with decision-makers and secure new business Manage and coach the sales team, setting clear targets and accountability Oversee pipeline management, CRM discipline, forecasting, and reporting Ensure alignment between sales, operations, and pricing for service excellence Use market intelligence and customer insights to strengthen negotiations and strategy Own country performance metrics including revenue, gross profit, and customer acquisition Ensure commercial investments and hires deliver measurable ROI Support cross-functional collaboration and foster a performance-driven culture What You Bring: Strong experience in freight forwarding sales (air, sea, and/or road) with a proven record of driving new business and margin growth Demonstrated ability to build, manage, and scale a sales function Solid understanding of trade lanes, pricing, and operational dynamics Entrepreneurial mindset with strong financial and commercial acumen (ROI, margins, cost control) Able to balance hands-on selling with strategic leadership in lean environments Highly motivated, resilient, and results-driven with strong negotiation and stakeholder influence skills Strategic thinker who executes effectively and contributes positively to team culture and leadership alignment