Social Media Manager

Social Media Manager — Signzy

Role

: Own and scale Signzy's social media presence across LinkedIn, Twitter/X, and emerging channels - driving brand authority in RegTech/BFSI and converting engagement into pipeline.

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What you'll do

Plan and execute social content calendars aligned to GTM and Company’s priorities (CKYC 2.0, Video KYC, Loan Origination, fraud prevention, DPDPA).

Run and optimize paid social campaigns (LinkedIn Ads, Google Ads, retargeting) tied to lead-gen and event promotion (summits, webinars).

Track real-time conversation, sentiment, and emerging narratives in fintech/BFSI/RegTech — turn cultural and industry moments into timely content.

Partner with PMM/Content/Sales Ops to repurpose thought leadership, case studies, and event moments into scroll-stopping posts.

Own social-sourced MQLs/SQLs — report on engagement-to-pipeline conversion, not just vanity metrics.

Build and manage executive/founder personal branding (LinkedIn ghostwriting for leadership). A/B test formats, hooks, and creative to continuously improve CTR and conversion. Continuous experimentation and optimisation.

Everything social media which could create impact for Signzy.

What you will bring

4-6 years in B2B social media/growth marketing, ideally BFSI, fintech, SaaS, or RegTech.

Sharp understanding of compliance-heavy audiences — CXOs, compliance heads, CTOs — and what makes them stop scrolling.

Strong grip on paid social strategy, targeting, budgeting, and performance analytics.

A "pulse-reader" — genuinely tuned into people's sentiment, pain points, and what's trending in fintech conversations.

Excellent copywriting instinct — punchy, provocative, no fluff.

Comfortable owning numbers: reach, engagement, lead volume, CAC from social.

Reports

to: GTM Leadership