TE-1452-Google Channel Manager / Performance Marketing Lead

Google Channel Manager / Performance Marketing Lead

We are building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition.

Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go.

About The Role

We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture.

This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to[1]day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go.

What You'll Own

You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations.

Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business:

• Is the channel working, or is the funnel blocking it?
• Is spend constrained by signal, CAC, creative, offer, or conversion rate?
• Are we scaling profitable demand, or just feeding the platform?
• What should CRO, creative, data, lifecycle, agency partners, and leadership do next?

What Success Looks Like

First 30 days

• Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality.
• Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel.
• Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed.

First 60 days

• Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance.
• Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet.

First 90 days

• Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first.
• Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone.

Key Responsibilities

• Own day-to-day Google Ads execution, optimization, pacing, and performance.
• Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation.
• Translate Google performance into clear weekly business recommendations.
• Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale.
• Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction.
• Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence.
• Partner with agencies where relevant, while keeping our company as the owner of performance truth and channel direction.
• Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next.
• Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative.
• Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings.

What We're Looking For

• Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products.
• Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management.
• Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors.
• Strong business judgment, not just media-buying skill.
• Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners.
• Ability to explain performance in plain English and turn analysis into decisions.
• Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation.

Strong Fit Signals

• You can manage the account yourself and also explain what the account means for the broader growth

system.

• You understand that Google is both an acquisition channel and a source of market/customer signal.
• You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem.
• You can pressure-test agency recommendations without needing to replace every agency function yourself.
• You can help leadership decide what to do this week, not just report what happened last week.

This Role Is Not For Someone Who

• Only wants to manage the Google account in isolation.
• Relies entirely on platform-reported performance.
• Does not want to work with CRO, data, creative, finance, or agency partners.
• Optimizes campaigns without understanding margin, payback, funnel conversion, or organizational priorities.
• Is more comfortable reporting activity than driving decisions.

Why This Role Matters

Google is one of our most important demand-capture channels, but the next phase of growth requires more than campaign optimization. we needs a channel owner who can connect Google performance to the full growth engine: signal quality, funnel truth, creative learning, agency execution, spend governance, and profitable scale.

This person will help our company build the muscle to make better weekly decisions, move faster with more confidence, and turn Google into a channel the whole organization can learn from and scale around.

About Softobiz Technologies

Softobiz Technologies is a technology and product services company headquartered in India, operating Global Capability Centers (GCCs) for leading international clients across healthcare, fintech, and enterprise software. Our GCC model enables world-class talent in India to work directly within the product and engineering teams of our global partners, contributing meaningfully to product strategy, growth, and operations

Innovation begins with like-minded people aiming to transform the world together. At Softobiz, we invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. With a team of 400+ technology enthusiasts, we have been trusted by leading enterprises around the globe for over 18+ years.

At Softobiz, we foster a culture of equality, learning, collaboration, and creative freedom, empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI, machine learning, and product development.

Why Should You Join Softobiz?

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Work with technical craftsmen who are pioneers in the latest technologies.

• Access training sessions and skill-enhancement courses for personal and professional growth.
• Be rewarded for exceptional performance and celebrate success through engaging parties.
• Experience a culture that embraces diversity and creates an inclusive environment for all employees.

Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, sex, age, disability, or marital status.