Regional Sales Manager - Aflex Hose

We are in search of a dedicated and experienced Regional Sales Manager to enhance our dynamic and collaborative environment. In this role, you will lead a team to help drive the continued growth and market development of the Aflex business across North America. Aflex is a leading global PTFE hose technology brand within Watson-Marlow, serving customers in industrial, life sciences, chemical, food and beverage, personal care, and other process manufacturing markets where product performance, reliability, and customer support are critical. Reporting to the National Sales Manager – Channel Sales, you will lead a team of sales and technical professionals while working closely with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and internal teams across marketing, operations, product management, and customer experience. Together, you will implement go-to-market campaigns through strategic initiatives, support customer success, strengthen channel partnerships, and expand the reach of the Aflex brand throughout the region. This position offers the opportunity to make a significant impact on a fast growing business by developing strong relationships, supporting team development, identifying new market opportunities, and helping customers solve complex fluid handling challenges. Success in this role will be reflected in sustainable business growth, strong channel partner engagement, effective team leadership, and the continued expansion of the Aflex business across North America. What you’ll be doing You will lead the growth and market development of the Aflex business across North America, supporting the achievement of strategic sales and market expansion objectives. You will develop and execute sales and business plans that strengthen market position, increase customer adoption, and support sustainable revenue growth across targeted industries and applications. You will lead, coach, and develop a team of sales and technical professionals, creating a culture of accountability, collaboration, customer focus, and continuous improvement. You will build and maintain strong relationships with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and other key stakeholders to expand market opportunities and drive business growth. You will support channel partner development by implementing programs, tools, and strategies that improve engagement, capability, and commercial performance. You will work closely with customers and industry stakeholders to understand business challenges, identify opportunities, and ensure Aflex solutions deliver value in critical fluid handling applications. You will partner with the Application Engineer and broader commercial team to promote solution-based selling approaches that highlight product performance, reliability, and customer outcomes. You will collaborate with marketing, product management, customer experience, operations, and supply chain teams to align business priorities, improve customer satisfaction, and support growth initiatives. You will monitor market trends, competitive activity, and customer needs to identify new opportunities, inform business decisions, and support future growth strategies. You will develop sales forecasts, review business performance, and use customer and market data to support effective planning and decision-making. You will lead strategic projects and continuous improvement initiatives that strengthen commercial effectiveness, expand market reach, and enhance the customer and channel partner experience. Who you’ll be working with Internal Stakeholders National Sales Manager – Channel Sales – Your direct manager and primary partner for aligning business objectives, growth strategies, and commercial priorities. Vice President, Process Industries and Vice President, Life Sciences – Collaborate on strategic initiatives, business performance, market opportunities, and long-term growth objectives. Sales and Application Engineering (AE) Teams – Lead, coach, and collaborate with team members to support customers, develop opportunities, and achieve business goals. Marketing and Customer Market Development Teams – Partner to develop market awareness initiatives, customer engagement programs, sales tools, and growth campaigns. Product Management Teams – Share market insights, customer feedback, and application knowledge to support product strategy and future development opportunities. Operations and Supply Chain Teams – Collaborate to improve customer experience, product availability, delivery performance, and business planning. Customer Experience (CX) Team – Work together to ensure customer and channel partner needs are addressed effectively and consistently throughout the sales process. External Stakeholders Distribution Partners and Manufacturer Representatives – Build strong working relationships to expand market coverage, develop business opportunities, and support revenue growth. Original Equipment Manufacturers (OEMs), System Integrators, Engineering, Procurement and Construction (EPC) Firms, and End Users – Engage with customers and influencers to understand application requirements, support solution development, and identify growth opportunities. Industry Associations, Consultants, and Market Influencers – Develop relationships that strengthen market awareness, support industry engagement, and provide insights into emerging trends and customer needs. This is what you’ll need to be successful in this role Required Experience leading sales growth through distribution partners, manufacturer representatives, indirect sales channels, or strategic customer relationships. Experience leading, coaching, and developing sales and/or technical professionals while creating a culture of accountability, collaboration, and customer focus. Experience developing and executing business plans, growth strategies, and market development initiatives that deliver measurable commercial results. Strong relationship-building skills with the ability to influence customers, channel partners, and internal stakeholders across multiple functions and levels of an organization. Experience identifying, developing, and advancing business opportunities within complex sales environments. Strong commercial and business acumen, including experience using sales forecasts, pipeline management, and performance metrics to support decision-making. Ability to communicate effectively with technical and non-technical audiences, translating customer needs into practical business solutions. Experience collaborating with cross-functional teams, including sales, marketing, operations, customer support, and product management. Proficiency with Customer Relationship Management (CRM) systems, Microsoft Office applications, and other business planning and reporting tools. Ability and willingness to travel throughout North America as required to support customers, channel partners, industry events, and team development activities. Nice to Have Experience in hose technologies, fluid handling equipment, process equipment, industrial products, sanitary processing systems, or related technical markets. Experience working with customers in industries such as food and beverage, personal care, chemical processing, pharmaceutical manufacturing, biotechnology, or other process manufacturing environments. Experience supporting original equipment manufacturers (OEMs), engineering firms, distributors, manufacturer representatives, or other indirect sales channels. Experience working in application-based, consultative, or value-focused sales environments. Understanding of market development, product positioning, and channel partner enablement strategies. Technical education, business education, professional certifications, or equivalent practical experience relevant to sales leadership, business development, engineering, or commercial management