Digital Data Specialist

• Your purpose at Stanley/Stella
• We’re looking for a

Digital Data Specialist

• who will
• own and elevate our entire measurement ecosystem
• , turning raw data into
• clear, actionable insights
• that directly impact business decisions, customer journeys, and performance.
• You won’t just report numbers.

You’ll

• challenge assumptions, uncover opportunities and influence strategy
• across marketing, ecommerce and digital products.
• You are the
• bridge between data, business and experience
• .
• Your role and impact

1. Tracking & Data Governance

• Ensure data is accurate, structured and compliant across all touchpoints.
• Own tracking across website, webshop, marketing tools and future products

Design

• data layer, event taxonomy & tracking specs
• Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media
• Validate implementations & run audits (quality, consistency, GDPR, CMP)
• Monitor scripts & impact on

Core Web Vitals

1. Reporting & Business Insights

• Turn data into
• decision-making tools
• , not just dashboards.
• Build Power BI reporting (DAX, Power Query, AI)
• Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility
• Structure robust
• data models
• for consistent tracking
• Support business reviews with
• clear insights (risks, opportunities, actions)

Enable

• self-service analytics
• with strong governance
• Translate complex data into
• simple, business-driven narratives

1. Customer Journey Analysis, CRO & Optimisation

• Identify friction and unlock growth.
• Analyse journeys & funnels (Hotjar, Clarity, Mouseflow)
• Detect drop-offs & optimisation opportunities
• Support A/B testing, personalisation & CRO
• Partner with teams to turn insights into
• measurable improvements

1. Performance Monitoring & Product Analytics

• Connect performance, usage and product evolution.
• Monitor website performance (Core Web Vitals, RumVision) with IT

Analyse

product usage & feature adoption

Contribute to

• event-based / product analytics evolution
• Support data-driven, AI-enabled experiences

1. Market Intelligence

• Bring an external, forward-looking perspective.
• Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools

Track trends

• AI-driven discovery, search evolution
• Explore AI analytics: anomaly detection, predictive insights

1. Cross-functional Collaboration & Data Culture

Be the

• go-to expert
• for analytics.
• Translate business needs into measurable solutions
• Work cross-functionally (Marketing, Product, BI, IT)
• Improve UTM discipline, measurement quality, analytics maturity
• Drive a strong
• data-driven culture
• About you

Must-have

Strong experience

Piwik PRO / GA / GTM + GDPR / CMP

Solid knowledge

• web analytics, ecommerce, event tracking, conversion
• Experience designing
• data layers & tracking specs

Strong

Power BI (DAX, Power Query)

UX analytics tools (Hotjar, Clarity…)

Experience in

• CRO / A&B testing
• Web scraping (Python or tools)
• Sharp analytical + clear communicator
• Nice to have

SQL / BigQuery

• Core Web Vitals / performance optimisation
• Ecommerce / digital product environment

What Success Looks Like

• Data is
• accurate, compliant and trusted
• Conversion opportunities are
• identified & activated
• Reporting becomes
• predictive and actionable
• A real
• data culture
• is embedded