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marketing manager-RTD(J101555)

Starbucks China · 上海市·徐汇区

External listingFull-time3 months ago

About The Role

Responsibilities and essential job functions include but are not limited to the following

Product Innovation

◆ Capability to catch market intelligence, category trend and consumer insights.

◆ Transform the insights to attainable concept ideation and innovation map, support line manager to deliver 3Y innovation strategy and pipeline.

◆ Work with R&D to develop outstanding formulation and lead bottle and packaging design.

◆ Work with research agencies to validate concepts, package and product related tests to ensure winning launch.

◆ Work with cross functional teams on full innovation cycle from product prototypes to plant trial and final commercialization. Owner of core innovation gatekeeper and project timeline management.

◆ Proactively track and push forward key milestones in each NPD project to make sure on time and on quality launch.

Brand Communication

  • ◆ Build brand assets (including positioning, product storytelling contents) that fit with Starbucks RTD brand proposition and tonality.
  • ◆ Manage multi-agency to work out compelling new product launch toolkits including big idea, key visuals, brand videos or social contents.
  • ◆ Transform product storytelling to influence internal stakeholders (Online and Offline business team) and external partnership to ensure key message delivered.
  • ◆ Lead NPD launch campaign and work with cross-functional teams on PR communication, media placement or offline events etc.

Required Knowledge, Skills and Abilities

  • ◆ 5+ years FMCG industry working experience.
  • ◆ Product marketing background and brand management experience is preferred.
  • ◆ End-to-end marketing experience and knowledge would be a plus.
  • ◆ Passion for creativity and innovations with eager to drive business growth.
  • ◆ Business acumen and strong analytical skills.
  • ◆ Excellent communication and interpersonal skills with cross-function teams and stakeholders.
  • ◆ Fluent written and oral English skills with capability of international/global communication.
  • ◆ Passionate in coffee and premium RTD beverage.

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