senior manager, category(J102729)

Responsibilities and essential job functions include but are not limited to the followings

• ◆ Lead Coffee Portfolio Strategy: Advance our comprehensive coffee bean portfolio, strategically
• managing diverse roast profiles, expanding DECAF and core bean choices, and driving the
• commercial growth of packaged beans.
• ◆Drive Brewing & Equipment Innovation: Lead the exploration, testing, and national rollout of
• new brewing formats and advanced coffee machines to elevate commercial extraction efficiency
• and unlock new commercial opportunities (e.g., Breakfast Combo integration).
• ◆Implement Tailored Store Assortments: Design and implement store-specific coffee offerings
• (Core vs. Reserve, specialized brewing options) tailored to distinct trade zones and customer
• profiles, driving our hyper-localized beverage strategies.
• ◆Build Grassroots Innovation Pipeline: Empower Area Coffee Masters (ACMs) and store partners
• to incubate regional beverage concepts, establishing a structured "open innovation" pathway to
• amplify local successes into scalable national rollouts.

Required Experience, Knowledge, Skills and Abilities

• ◆Passionate and savvy in F&B industry, coffee retail experience is a plus
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• ◆ Extensive experience in category strategy development, business analytics and portfolio
• management experience expected to have strong strategic thinking to design platform
• architecture and generate actionable business growth plans.
• ◆Strong communication skills and project management capability to collaborate with cross-
• functional teams (Supply Chain, Store Operations, Marketing) and drive new initiative
• implementation from pilot to national scale.
• ◆Self-motivated, results driven, strong learning agility and attention to details
• ◆Excellent English and Chinese both in oral and written
• ◆Deep passion for coffee and Starbucks brand lover preferred.

Leadership Core Competencies in Starbucks

• ◆Creating a culture of warmth and belonging, where everyone is welcome by demonstrating
• authenticity and inclusion.
• ◆Acting with courage, challenging the status quo by demonstrating candor, innovation and
• courage.
• ◆ Being present, connecting with transparency, dignity and respect by demonstrating trust-based
• relationships
• ◆Delivering our very best in all we do, holding ourselves accountable for results by demonstrating
• excellence and accountability