manager, campaign(J103785)

Responsibilities and essential job functions include but are not

limited to the following

• ◆ Develop Seasonal Campaigns: Leverage innovative thinking to
• create compelling marketing campaigns that align with brand &
• business objectives, resonate with target audience insights,
• and drive effective product marketing conversions
• ◆ Communication Asset Development: Design and produce high-impact
• campaign collateral, including new product launch assets,
• promotional materials and activation concepts to support
• marketing initiatives
• ◆ Cross-Functional Collaboration: Act as a bridge between
• departments (e.g., Marketing Operations, Operation Service,

Digital Venture, Social, Member Marketing, and Regional Teams)

• to ensure seamless campaign execution.
• ◆ Brand Guardianship: Uphold brand positioning and values by
• ensuring all campaign materials and communications
• consistently reflect the brand’s core messaging.
• ◆ Adaptability & Agility: Adjust campaign strategies proactively
• based on market shifts and customer feedback to maintain
• relevance and effectiveness.
• ◆ Drive Customer Engagement: Stay attuned to consumer behavior
• trends, and deeply understand their emotions and cultural
• preferences, translating these insights into engaging
• campaigns that foster brand affinity and loyalty.
• ◆ 5+ years of professional experience in brand marketing,campaign marketing, or social media marketing, with good track record

Required Knowledge, Skills and Abilities

• ◆ Strong communication skills
• ◆ Innovative thinking
• ◆ Insightful marketer
• ◆ Business owner mindset
• ◆ Digital savvy
• ◆ Very detail oriented
• ◆ Open minded, collaborative and agile to fast-growing business environment
• ◆ Coffee lover and Starbucks brand lover preferred
• ◆ University degree or above