Full Stack Content Writer

About Company

Toprankers is India’s most preferred digital counseling and test-prep platform, helping students unlock their true potential through personalized learning, expert mentorship, and career guidance. With a strong presence across CLAT, Judiciary, IPMAT, CUET, Design, and other entrance exams, we are redefining career discovery and preparation for young aspirants.

Job Summary

We are seeking skilled Full-Stack Content Writer who can independently manage both performance marketing content and SEO-driven content. The selected candidates will play a key role in supporting content requirements across multiple products and campaigns for

Judiciary Gold (JG) and LegalEdge After College (LEAC).

Key Responsibilities

Performance Content

• Create high-converting ad copies for digital platforms (Google, Meta, etc.)
• Write landing page content optimized for conversions
• Develop funnel content across user journeys
• Draft WhatsApp and email marketing campaigns
• Collaborate with marketing and performance teams to optimize messaging

SEO Content

• Write and optimize blogs, long-form articles, and website pages
• Create pillar pages and program/course pages
• Conduct basic keyword research and follow on-page SEO best practices
• Ensure content aligns with brand tone and SEO guidelines
• Regularly update and optimize existing content

Required Skills & Qualifications

• Proven experience in both performance marketing content and SEO content writing
• Strong command of English (written communication)
• Understanding of digital marketing funnels and conversion-focused writing
• Familiarity with SEO tools and best practices
• Ability to work independently and manage multiple content requirements
• Prior experience in EdTech or legal education domain is a plus

What We Offer

• Opportunity to work with fast-growing EdTech brands
• High ownership and exposure to multiple products
• Collaborative and performance-driven work environment
• Competitive compensation as per industry standards