Assistant Director of First-Year Outreach - Office of Strategic Recruitment and Outreach

Position Summary The Assistant Director of First-Year Outreach provides leadership and oversight for first-year recruitment strategy, territory management, and daily outreach operations. This role supervises recruitment staff, ensures effective execution of outreach activities, and drives data-informed decision-making to meet enrollment goals. The position plays a critical role in translating institutional enrollment priorities into actionable recruitment strategies, optimizing territory performance, and ensuring a high-quality, consistent experience for prospective students and families. Duties Responsibilities Recruitment Strategy Territory Management_x000d_ ● Implement first-year recruitment strategies aligned with institutional enrollment goals._x000d_ ● Partner with colleges and internal stakeholders to align outreach efforts and messaging._x000d_ ● Analyze enrollment and funnel data (prospect → applicant → admit → enroll) to identify opportunities and adjust strategies._x000d_ ● Evaluate and refine territory assignments, travel plans, and school engagement strategies._x000d_ ● Establish clear performance expectations and goals for assigned territories and staff._x000d_ Outreach Operations Execution ● Oversee day-to-day outreach operations, including recruitment calendar planning and execution. ● Ensure effective coverage and coordination of recruitment activities (high school visits, fairs, events, virtual engagement). ● Monitor operational effectiveness of recruiter performance on front-line engagement channels (appointments, phone, email, events). ● Ensure consistent use of CRM systems (e.g., Slate) for activity tracking, communication, and reporting. ● Maintain data integrity and ensure accurate coding of recruitment activities. Data, Reporting Performance Management ● Develop and monitor reports to assess outreach effectiveness, staff productivity, and territory performance. ● Use data to inform decision-making, improve efficiency, and optimize recruitment outcomes. ● Identify trends in student engagement and enrollment behavior to guide strategy adjustments. ● Support development of dashboards and reporting tools in collaboration with Recruitment Operations. Staff Supervision Development ● Supervise, coach, and evaluate recruitment staff to ensure strong performance and professional growth. ● Set clear expectations, monitor outcomes, and provide regular feedback. ● Support hiring, onboarding, and training of recruitment staff. ● Foster a collaborative, accountable, and student-centered team culture. Student Engagement Advising ● Serve as a resource for prospective students and families through presentations, events, and individual outreach. ● Conduct pre-admission advising and support students through the application process. ● Resolve complex student issues related to recruitment, application status, or admissions processes. ● Represent the institution at on- and off-campus events. Cross-Functional Collaboration ● Partner with internal units, Enrollment Management and campus partners to align outreach efforts. ● Participate in planning and execution of major recruitment events and initiatives. Additional Responsibilities ● Participate in special projects and initiatives that support enrollment goals. ● Perform other duties as assigned. Perform other related duties and participate in special projects as assigned.