Senior Director for Creative Services - Intercollegiate Athletics

Position Summary The Senior Director/Creative Services will be the strategic leader for creative storytelling and multimedia production within UIC Athletics. This position oversees all aspects of video production, creative services, digital content strategy, and social media storytelling while managing personnel, budgets and technology resources. This role plays a critical role in enhancing the visibility and reputation of UIC Athletics through innovative content creation that supports recruiting, fan engagement, brand development and student-athlete success. The position serves as the primary creative lead for the department's 18 varsity athletics programs while collaborating extensively across the External Operations unit to advance the strategic goals of UIC Athletics. Duties Responsibilities Provide visionary leadership for the Athletics creative content unit, overseeing daily operations and long-term strategic initiatives that elevate the UIC Athletics brand. Direct and supervise a multidisciplinary team consisting of full-time staff, student employees, interns, freelancers, and contracted creative professionals. Foster a collaborative, innovative, and high-performing culture through regular team meetings, project planning sessions and professional development opportunities. Manage a substantial operating budget, making strategic decisions regarding technology investments, equipment procurement, software licensing and resource allocation to maximize efficiency and creative output in collaboration with UIC Strategic Marketing and Communications. Lead the development and execution of comprehensive creative content strategies designed to enhance brand visibility, fan engagement, recruiting efforts, revenue generation and institutional storytelling. Conceptualize, produce and oversee the creation of high-impact video, motion graphics, animation and multimedia content across all digital, broadcast, and in-venue platforms. Develop year-round digital and social media content strategies that support team recruiting, fan engagement, fundraising, ticket sales and competitive success. Oversee all aspects of creative video production, including pre-production planning, filming, editing, motion graphics, animation, and post-production workflows. Serve as a key member of the External Operations team, collaborating with communications, marketing, ticketing, development and athletics administration to advance departmental objectives. Build and maintain strong working relationships with coaches, student-athletes, campus partners, alumni, donors, media representatives and community stakeholders. Effectively communicate project timelines, expectations, and deliverables while managing multiple priorities in a fast-paced environment. Demonstrate flexibility and adaptability in a dynamic collegiate athletics environment, including availability for evenings, weekends and travel as required. Ensure strict adherence to all NCAA, Conference, University and departmental policies, procedures and regulations. Represent UIC Athletics and the University with professionalism, integrity, inclusiveness and ethical conduct at all times. Support a holistic commitment to student-athlete success, competitive excellence and a supportive and uplifting culture within UIC Athletics. Perform other related duties and participate in special projects as assigned.