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数字营销担当 - 会员运营(J15311)
Uniqlo China · 上海市·徐汇区
About The Role
- Oversee CRM operational execution, including member coupon configuration, engagement setup, and agency management. Ensure operational accuracy and execution excellence.
- Lead end-to-end member engagement campaigns, including planning, execution, performance tracking, and optimization. Work closely with IT and Digital Product teams to continuously improve CRM capabilities and customer experience.
- Lead member club operation in omni-channel, including engagement initiatives, content concept development, banner management, and communication optimization to enhance member experience and engagement.
- Manage member partnership projects with external brands and platforms. Coordinate stakeholders, monitor project timelines, and ensure successful delivery of business objectives.
- Collaborate with IT, Data, and Product teams to define business requirements and support CRM system enhancements, automation, and capability development.
- 5+ years of experience in CRM, loyalty marketing, member operations, digital marketing, or related fields.
- Solid understanding of customer engagement, CRM operation, and digital marketing with strong marketing sense and customer-centric mindset.
- Proven experience in cross-functional project management and stakeholder coordination, with the ability to manage multiple projects simultaneously.
- Demonstrated ability to effectively collaborate with IT, Product, Data teams, external partners, and agencies.
- Strong attention to detail, execution excellence, and problem-solving skills.
- Excellent interpersonal, written, and verbal communication skills in both Chinese and English. Japanese is a plus.
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