Segment Marketing Manager

The Segment Marketing Manager drives the marketing strategy for one or more assigned Alliance Laundry Systems segments in partnership with business unit leaders. Using CRM data, market research, and competitive intelligence, they identify growth opportunities, own segment brand positioning and value proposition, and lead the strategy behind product launches, campaigns, and channel planning for their segment(s). They define and track segment-level KPIs, manage segment marketing budget/P&L, and continuously optimize marketing spend based on performance. They partner closely with Marketing Services to brief priorities and align execution, and stay current on market trends, consumer behavior, and competitors' programs within their assigned segment(s). The ideal...