Director of Marketing & Brand Strategy

## Description

**About Homeboy Industries**

Homeboy Industries is the largest and most successful gang-intervention, reentry, and rehabilitation organization in the world. For more than three decades, Homeboy has worked to transform lives by providing formerly incarcerated and gang-involved individuals with comprehensive support—including employment, education, housing, healing services, and a community of kinship—so they can build a future grounded in dignity, purpose, and belonging.

As Homeboy continues its significant growth—expanding its campus, housing initiatives, social enterprises, arts programming, youth reentry efforts, and global advocacy—the organization is seeking a senior marketing leader to steward and scale its brand, storytelling, and growth strategy.

**Position Overview**

Homeboy Industries is seeking a **Director of Marketing & Brand Strategy** to serve as the organization’s senior leader for brand, marketing, and growth. This is a high-impact, highly visible role responsible for translating Homeboy’s mission, values, and lived experience into a cohesive, data-informed brand and marketing strategy that drives earned revenue, philanthropic growth, and long-term organizational sustainability.

Reporting to the co-CEOs and working closely with the Founder and Executive Team, the Director will act as a **strategic thought partner**, ensuring that marketing is fully integrated into Homeboy’s social enterprise strategy, fundraising efforts, capital campaigns, and public presence.

This role goes beyond storytelling and execution. The Director of Marketing & Brand Strategy is accountable for building systems, setting priorities, and aligning teams so that brand strategy directly advances mission impact and financial performance.

**Key Responsibilities**

**Strategic Leadership & Growth**

• Serve as Homeboy’s senior brand and growth strategist, aligning marketing, communications, earned revenue, and fundraising into a unified growth platform.
• Develop and lead multi-year marketing strategies that support organizational priorities including social enterprises, comprehensive campaigns, campus expansion, housing, arts initiatives, and global advocacy.
• Partner with the Executive Team to prioritize marketing investments, ensuring resources are aligned with highest-impact opportunities.
• Translate organizational strategy into clear go-to-market plans, positioning frameworks, and audience strategies.

**Brand Stewardship & Storytelling**

• Serve as the steward of the Homeboy brand, ensuring consistency, integrity, and excellence across all platforms and touchpoints.
• Lead ethical, dignity-centered storytelling practices that honor lived experience and reflect Homeboy’s values of kinship, healing, and justice.
• Oversee development of brand architecture, messaging frameworks, and narrative strategies that resonate across diverse audiences.

**Revenue, Fundraising & Social Enterprise Integration**

• Drive marketing strategies that directly support earned revenue growth across Homeboy’s social enterprises, including e-commerce and digital sales initiatives.
• Partner with Development to design and execute integrated donor journeys, campaign strategies, and brand-driven fundraising initiatives.
• Support capital and comprehensive campaigns through audience segmentation, narrative development, and strategic communications.

**Digital, Platform & Analytics Leadership**

• Oversee Homeboy’s digital ecosystem, including website strategy, social platforms, CRM integration, and marketing automation.
• Build a data-informed marketing function that leverages analytics, audience insights, and performance measurement to guide decision-making.
• Establish key performance indicators (KPIs) and regularly report on marketing effectiveness, ROI, and growth metrics to executive leadership.

**Team & Organizational Leadership**

• Build, lead, and mentor a high-performing marketing team spanning brand, content, digital, analytics, and project management.
• Oversee partnerships with creative agencies, consultants, and vendors to ensure quality, alignment, and efficiency.
• Strengthen internal systems, workflows, and planning processes, including annual calendars and departmental budgets.
• Foster collaboration across departments, including Development, Social Enterprises, Programs, and Communications.

**Public Presence & Organizational Engagement**

• Support and participate in major organizational events, including the annual gala, community events, and staff convenings.
• Represent Homeboy Industries externally as needed, helping to build strategic partnerships and expand brand reach.
• Participate actively in leadership, planning, and budget meetings across the organization.

## Qualifications

• 10+ years of progressive leadership experience in marketing, brand strategy, or growth roles, with responsibility for organization-wide strategy.
• Demonstrated success connecting brand and marketing strategies to revenue growth, fundraising outcomes, and long-term organizational impact.
• Experience working across both nonprofit and for-profit or social enterprise environments strongly preferred.
• Proven ability to lead multidisciplinary teams and manage agency and consultant partners.
• Strong editorial judgment and storytelling expertise, with experience translating complex missions into compelling narratives.
• Deep understanding of digital marketing, audience segmentation, analytics, and performance measurement.
• Track record of acting as a strategic partner to senior leadership and boards.
• Bachelor’s degree required; advanced degree (MBA or Master’s) preferred or equivalent experience.
• Strong alignment with Homeboy Industries’ mission and a demonstrated commitment to social justice, equity, and human dignity.

• **Compensation & Benefits**
• Homeboy Industries offers a competitive and generous salary and benefits package, including an industry-leading holiday and time-off policy.
• **Pay Range 95k - 110k per annum Depending on Experience**