Marketing Coordinator, Digital and Acquisition

## Description

**PURPOSE:** To support all digital & acquisition marketing efforts. This includes coordinating campaigns across email marketing, digital advertising, social media, and related marketing initiatives in support of single ticket sales, audience acquisition, and patron reengagement goals.

**ESSENTIAL JOB FUNCTIONS:**

• Collaborates as an active part of the marketing team, supporting all ticket sales, audience development, patron retention, advertising, and promotional strategies to meet institutional goals.
• Main project coordinator for scheduling and deployment of digital marketing campaigns across email marketing, social media (organic & paid), digital advertising, and related digital platforms.
• Maintains accuracy in audience segmentation, campaign tracking, digital reporting, UTM management, and campaign coordination to support campaign effectiveness.
• Writes draft marketing and social media copy for supervisor review and approval.
• Assist with audience segmentation and list pulls within Tessitura CRM to support email and digital campaigns.
• Build and maintain UTM tracking links for digital marketing campaigns and initiatives.
• Assist in monitoring campaign pacing and campaign performance metrics in support of institutional sales and audience development goals.
• Coordinate timelines, deliverables, and communication with external consultants, partners, and internal Media department staff.
• Monitor inbound social media comments and messages and escalate patron service concerns as appropriate.
• Maintain campaign calendars, project timelines, and workflow tracking within Asana and related project management systems.

**SECONDARY FUNCTIONS:**

• Processes invoices for digital marketing activities and initiatives.
• Assist with proofreading and quality assurance of marketing materials.
• Attends evening and/or weekend performances as requested to perform essential job functions.
• Perform other job-related duties as assigned.

## Qualifications
**EDUCATION:**
Bachelor’s degree from an accredited college or university (preferred) or equivalent work experience.
**PREREQUISITE SKILLS & REQUIREMENTS:**

• Experience and enthusiasm for coordinating projects with multiple timelines, stakeholders, and deliverables.
• Experience coordinating multiple competing priorities successfully and meeting deadlines consistently.
• Exceptional organizational skills and attention to detail.
• Excellent written communication and proofreading skills.
• Ability to problem solve with multiple internal and external stakeholders.
• Ability to follow established brand and campaign strategies while executing marketing deliverables.
• Ability to work independently, prioritize assignments, and coordinate multiple concurrent responsibilities.
• Ability to communicate clearly and effectively, both orally and in writing.
• Proficiency in Asana, Microsoft Office Suite, and Google Suite preferred.
• Familiarity with social media platforms and trends.
• Familiarity with operatic repertoire and/or the Bay Area performing arts landscape a plus.
• Experience with CRM programs (Tessitura) preferred.