Junior Campaign Manager Analyst

## Description

## JOB SUMMARY

The Junior Campaign Manager / Data Analyst supports SEU Creative’s digital marketing initiatives by managing campaign execution, tracking performance, and analyzing data across multiple platforms. Working closely with the Digital Strategist and marketing leadership, this role helps ensure campaigns are accurately implemented, optimized for performance, and aligned with enrollment and brand goals.

The ideal candidate is detail-oriented, data-driven and eager to learn digital marketing analytics. Responsibilities include assisting with ad setup and reporting for platforms like Google, Meta, and TikTok, maintaining accurate data within the CRM and creating performance reports that inform strategic decisions.

This entry-level position offers hands-on experience in campaign management, marketing analytics, and CRM integration within a creative, fast-paced environment. The role provides a foundation for professional growth in digital marketing strategy and data analysis while contributing directly to Southeastern University’s mission and enrollment objectives.

## ORGANIZATIONAL RELATIONSHIPS

Reports to: Digital Strategist

Supervisory Responsibility: N/A

Indirect Supervisory Responsibility: N/A

ESSENTIAL DUTIES - May include, but is not limited to the following

• Administration Paid Advertising & Reporting:
• Build and maintain strong digital marketing campaigns within all marketing platforms including Google Ads, OTT/CTV platform, Meta and TikTok
• Implement and monitor email marketing campaigns, analyzing metrics for performance improvements.
• Analyze campaign performance for optimizations and Report on relevant metrics assigned by the Leadership Team

Email & Text Message Campaign Management & Measurement

• Oversee build out of student journey communications for ALL student types
• Brainstorm and implement A/B tests and conversion optimization experiments to maximize engagement.
• Regularly review campaign metrics to optimize strategies and meet performance goals.
• Oversee ongoing text & direct mail campaigns

Collaboration with SEU Creative Teams & University

• Work collaboratively across marketing and internal university teams to achieve project objectives.
• Participate in brainstorming sessions, contributing ideas to foster a creative and high-impact marketing environment.
• Complete additional projects as assigned to support the department’s overall goals and initiatives.

ADDITIONAL/NON-ESSENTIAL DUTIES

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

LOCATION

Lakeland Downtown Offices

## Qualifications

EDUCATION

Required Education

Bachelor's in Marketing, Business, or Communications, Data Science, Statistics, Information Technology, Business Analytics, or a related field.

Preferred Education

Master's in Marketing, Business, or Communications, Data Science, Statistics, Information Technology, Business Analytics, or a related field.

LICENSES/CERTIFICATIONS