Enrollment Counselor - Online

## Description

## JOB SUMMARY

The Enrollment Counselor - Online Undergraduate is a representative of Southeastern University and is responsible for those areas relating to the recruiting, processing, and evaluation of applicants for admission with a specific focus on online students. Enrollment services may include, but are not limited to, community outreach, new student recruitment, communication regarding the specifics of SEU's online academic programs, explanation of financial aid processes, new student advising, and participation in promotional events.

The Enrollment Counselor - Online Undergraduate will be responsible for making decisions on undergraduate admission to the university and must exercise discretion and independent judgment on a regular basis with respect to matters of significance for the university. Both extensive community engagement and daily office work are required for the position as they are necessary for the recruitment of prospective online students, evaluation of admission, and the enrollment of incoming student populations to the university.

## ORGANIZATIONAL RELATIONSHIPS

Reports to: Director of Enrollment - Online Undergraduate

Supervisory Responsibility: N/A

Indirect Supervisory Responsibility: N/A

ESSENTIAL DUTIES - May include, but is not limited to the following

Recruiting and Admission Strategies. The Enrollment Counselor – Online is responsible for developing and implementing recruiting and admission strategies, utilizing effective sales techniques, and providing exceptional customer service to meet university enrollment targets. The counselor will guide prospective online undergraduate students through the enrollment funnel from inquiry to enrollment from their assigned territory. This involves maintaining consistent communication via email, mail, texting, and phone calls, conducting informational and evaluative interviews, advising students on educational and career decisions, and building rapport with students, families, online educators, and SEU alumni.

Travel and Outreach. The counselor will develop, plan, and implement recruitment travel to establish pipelines, create networks, and facilitate the achievement of enrollment goals. The counselor will also manage, plan, and coordinate both on and off campus recruitment and engagement activities, exercising creativity and innovation. This includes planning and executing engaging and informative virtual events to attract prospective online students. The counselor will also assist in developing content for online marketing campaigns and webinars to support recruitment efforts.

Application Management. Managing a caseload of up to 600 prospective online undergraduate students, the counselor will maintain up-to-date records of prospective students, track and report on recruitment efforts, and evaluate and process student applications. Additionally, the counselor will conduct financial aid discussions and affordability conversations with students and their families. The counselor will be responsible for new student advising and registration, and direct incoming students to appropriate online campus resources for a smooth transition to SEU.

Team Collaboration and Feedback. The counselor will manage and oversee student workers, collaborate with office support staff, and provide feedback to the Director of Graduate and Online Enrollment on enrollment processes, suggesting improvements to enhance efficiency and effectiveness. Additionally, they will assist in developing and updating admission policies and procedures to ensure the enrollment process remains effective and compliant with institutional goals.The counselor will serve as a liaison with SEU’s academic and student support departments directing matriculating students to appropriate campus resources to create a seamless transition to SEU.

ADDITIONAL/NON-ESSENTIAL DUTIES

N/A

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

## LOCATION

Downtown Hybrid (some remote, some downtown)

## Qualifications

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EDUCATION

Required Education

Bachelor's degree in Education, Business, Marketing or other related degree

Preferred Education

Master’s degree in Education, Business, Marketing or other related degree

LICENSES/CERTIFICATIONS

N/A

EXPERIENCE

Required

N/A

Preferred

Experience in higher education admissions, sales, customer service, or related field. Experience with adult or online related enrollment. Experience with CRM recruitment or sales software. Familiarity with analyzing and interpreting data.

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