Director of Marketing and Communications

## Description

TITLE: Director of Marketing and Communications

STATUS: Full-Time, Year-Round

LOCATION: In-Person or Hybrid; must live within 1 to 2-hour driving distance of Jacob’s Pillow. Regular on-site presence is required year-round to support programming across all seasons - Including Fall and Spring programming - and intensifies to daily in-person work during the Festival season (June-August).

REPORTS TO: Chief Marketing Officer

DEPARTMENT: Marketing

SUPERVISES: Digital Marketing Manager, Digital Marketing Coordinator, Audience Development Manager, Social Media Manager, Public Relations and Communications Coordinator

COMPENSATION: $85,000 - $95,000 (Less applicable tax withholdings) Grade 6

BENEFITS: Health, vision and dental insurance, FSA, Dependent Care FSA, 403b, Annual retirement employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program.

HOURS: The schedule fluctuates year-round and may require night and weekend hours and travel, including in support of Fall and Spring programming. The Festival season (June–August) operates on a six-day schedule; if a sixth day of work is required, it is compensated with equivalent comp time before the end of the Festival season.

SUMMER ONLY: Three meals a day, free access to classes, performances, talks, and studio space (pending availability).

Jacob’s Pillow is in a transformational moment as an organization. While our world-renowned festival, school, archives, and community programs continue to thrive, in the summer of 2025 we opened a new theater dedicated to the future of dance and we are making a strategic investment in expanding our year-round model and digitally reaching audiences beyond our campus. As we do so, there is a critical need to widen and diversify our in-person and online audiences — across race, ethnicity, culture, language, age, and geography —, as well as strengthen our revenue strategies. We understand these as one strategy, not two: the Pillow’s future audiences — and its earned-revenue future — depend on becoming an institution that more communities recognize as theirs.

The Director of Marketing and Communications will play a critical leadership role in advancing Jacob’s Pillow’s audience, revenue, and institutional goals. Working closely with and reporting to the Chief Marketing Officer (CMO), this position is responsible for translating organizational priorities into effective strategies, plans, budgets, systems, and campaigns. The Director leads the day-to-day operations of the Marketing Department, supervises year-round and seasonal staff, develops recommendations and solutions, and ensures the successful execution of marketing, communications, public-relations, audience-development, and revenue-generating initiatives.

Success in this role requires a high degree of initiative, ownership, and collaboration, with the ability to identify opportunities, develop recommendations, solve problems, and lead execution in alignment with organizational priorities.

RESPONSIBILITIES

• Priorities:
• In partnership with the CMO, lead the development of a comprehensive, multi-channel marketing and communication strategy, overseeing implementation and ensuring alignment with organizational goals.
• Translate organizational priorities into actionable plans, budgets, staffing recommendations, systems, workflows, and measurable outcomes.
• Develop strategies for in-person and online audience growth and diversification using CRM analytics, social media insights, and market trends, including disaggregated audience data that tracks who the Pillow is reaching, welcoming, and retaining.
• Design and lead multicultural marketing as a core audience-development and revenue strategy — including culturally specific campaigns, multilingual and in-language content, community-trusted media channels, and authentic, sustained engagement with Global Majority communities, artists, and audiences.
• Create and refine audience goals and revenue strategies, leading cross-functional teams in ongoing implementation and improvement efforts.
• Lead, coach, and develop year-round and seasonal marketing staff while creating the systems, processes, and accountability structures necessary to achieve departmental goals.
• Lead:
• Supervise institutional voice and style, ensuring consistency across all public-facing marketing and communication materials.
• Establish departmental priorities and manage the allocation of marketing and communications resources across Jacob’s Pillow’s key departments, including Programming, The School, Community Engagement, Philanthropy, and the Archives.
• Manage the marketing and communications budget and realize sales goals.
• Lead marketing and communications reporting efforts, providing analysis, recommendations, and insights that support organizational decision-making.
• Manage key vendor relationships and needs — with intentional diversification of the vendor and agency roster to include multicultural, community-based, and BIPOC-owned media and creative partners
• Lead the development and execution of integrated communications and public-relations strategies that strengthen institutional visibility, support audience-development and revenue goals, and ensure alignment across earned media, digital marketing, content, and promotional efforts.
• Manage hiring process and review for FTE, seasonal staff, and interns within the Marketing Department.
• In partnership with the CMO, develop and manage collaborative partnerships to increase reach and community impact – including local cultural organizations, culturally specific community organizations, multicultural and community media, and global strategic partnerships.
• Champion cultural fluency across all public-facing content, ensuring that materials referencing identity, culture, or community complete the Pillow’s Cultural Fluency Review process before publication, and building the team’s capacity for culturally responsive imagery, language, and storytelling.