Director of Strategic Communications and Marketing

## Description

Director of Strategic Communications and Marketing

Department: Marketing & Communications

Reports To: President

FLSA Status: Exempt

Employment Type: Full-Time, 12-Month Position

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## Position Summary

Flintridge Sacred Heart Academy (FSHA) is a Catholic, Dominican, independent college-preparatory school dedicated to the education and empowerment of young women. Rooted in the Dominican pillars of Prayer, Study, Community, and Service, FSHA prepares students to lead lives of purpose, integrity, and impact.

The Director of Marketing and Communications serves as the school’s chief storyteller, brand steward, and strategic communications leader, responsible for advancing FSHA’s mission, visibility, and enrollment goals through integrated marketing, communications, and public relations strategies.

This position leads the development and execution of a comprehensive, mission-driven communications strategy that strengthens FSHA’s brand, supports student recruitment and enrollment, enhances alumnae and donor engagement, and promotes the life and accomplishments of the school community.

The Director balances high-level strategic leadership with hands-on execution, ensuring excellence, consistency, and alignment across all internal and external communications.

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## Essential Duties and Responsibilities

### Strategic Marketing and Leadership

• Develop and lead a comprehensive, multi-channel communications and marketing strategy that advances the school’s mission and strategic priorities.
• Serve as a trusted advisor to the President and senior leadership team on communications, branding, and reputation management.
• Establish annual goals, KPIs, and reporting systems to evaluate marketing effectiveness and enrollment impact.
• Lead institutional messaging strategy to ensure consistency, clarity, and mission alignment across all platforms.
• Identify opportunities to elevate FSHA’s visibility and reputation in the regional and national independent school landscape.

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### Brand Stewardship and Institutional Storytelling

• Serve as the primary steward of the Flintridge Sacred Heart Academy brand, ensuring a consistent voice, visual identity, and messaging across all print, digital, and physical communications.
• Develop and execute a comprehensive brand strategy that reflects the school's mission, Dominican values, and strategic priorities.
• Lead institutional storytelling that highlights academics, student life, faith formation, athletics, arts, leadership, philanthropy, and community engagement.
• Protect and enhance the school's reputation through proactive communications, strategic messaging, and thoughtful brand management.
• Develop, maintain, and enforce brand standards, guidelines, templates, and visual identity systems across all school departments, programs, athletic teams, clubs, and initiatives.
• Partner with school leaders to develop cohesive branding and marketing strategies for key initiatives, signature programs, and institutional campaigns.
• Oversee the creative direction, production, and quality control of all communications and marketing materials to ensure brand consistency and excellence.
• Supervise the creation of high-quality creative assets—including graphic design, photography, videography, digital content, and print collateral—and provide hands-on creative leadership as needed.
• Establish efficient creative workflows, project management processes, and production standards to ensure timely delivery of high-quality work.
• Manage creative project budgets, institutional assets, and vendor relationships to support departmental goals and maximize resources.
• Stay current on branding, design, digital communications, and marketing best practices, maintaining proficiency in industry-standard creative platforms to support team success during high-demand periods.

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### Enrollment Marketing and Admissions Partnership

• Partner closely with the Admissions Office to design and execute integrated enrollment marketing strategies.
• Support recruitment, yield, and retention efforts through targeted campaigns and storytelling.
• Oversee digital marketing strategies including SEO, email campaigns, paid advertising, and content marketing.
• Use data and analytics to evaluate enrollment funnel performance and optimize marketing efforts.

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### Digital Communications and Website Management

• Oversee strategy, content, and performance of the FSHA website as the primary digital hub for the school.
• Ensure all website content is accurate, engaging, current, and aligned with brand standards.
• Lead email communications, digital newsletters, and online publications.
• Monitor and analyze digital engagement metrics to inform ongoing strategy.

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### Social Media and Content Strategy

• Lead the school’s social media strategy across all platforms.
• Develop engaging, mission-driven content that reflects the FSHA student experience.
• Oversee photography, videography, and multimedia storytelling initiatives.
• Manage content calendars and ensure consistent, timely communications.

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### Public Relations and Media Relations

• Serve as the primary media contact for the school.
• Build and maintain relationships with local, regional, and education-focused media outlets.
• Develop press materials, announcements, speeches, and key institutional messaging.
• Proactively manage the school’s public image and external reputation.

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### Crisis and Strategic Communications

• Develop and maintain a comprehensive crisis communications plan.
• Serve as a key advisor during crisis or emergency situations.