Entry-Level Digital Marketing & Content Specialist

## Description

# **Entry-Level Digital Marketing & Content Specialist**

**Ketterer, Browne & Davani, LLC (KBD Attorneys)**

*Baltimore, MD – Remote or Hybrid*

**About Us**

KBD Attorneys is a well-respected personal injury law firm committed to helping individuals and families during some of the most difficult moments of their lives. We are expanding our digital marketing capabilities and looking for a creative, efficient, and tech-forward individual to help build and distribute high-quality, compliant content across multiple platforms.

## **Position Overview**

We are seeking an **Entry-Level Digital Marketing & Content Specialist** who is comfortable using AI tools, understands their benefits and risks, and can help transform firm-provided materials and public information into compelling multimedia content. The ideal candidate will be detail-oriented, organized, and able to work efficiently in a fast-paced law firm environment.

This role is perfect for someone who wants hands-on experience with digital marketing in the legal industry—and has the ambition to grow into a senior or director-level position.

## **Key Responsibilities**

### **Content Creation & Publishing**

• Efficiently create and publish **WordPress blog posts** based on:
• News reports
• Publicly available information
• Internal firm content
• Use **Jetpack** or similar plugins to convert blog posts into social media deliverables.

### **Social Media Management**

• Produce and schedule engaging posts for:
• Facebook
• Instagram
• TikTok
• X (Twitter)
• YouTube
• Snapchat
• Other emerging channels
• Create short-form video content, captions, and visual assets.

### **AI-Driven Content Pipeline**

• Use modern AI tools to:
• Transform source material into first drafts
• Generate graphics, social media posts, short videos, and blog content
• Create a streamlined content pipeline from idea to the final asset

### **Compliance & Standards**

• Follow firm content guidelines, brand voice, and editing standards.
• Ensure all content complies with:
• Professional conduct rules for attorney advertising
• Privacy, accuracy, and ethics requirements

### **Digital Ads**

• Assist with posting and managing simple **paid social ads**, including boosted posts and lightweight campaigns.

## Qualifications
## **Preferred Qualifications**

Experience using

• WordPress
• Jetpack
• Canva, CapCut, Nano or similar tools
• AI platforms (ChatGPT, Claude, Midjourney, Runway, etc.)
• Understanding of AI capabilities and limitations (hallucinations, compliance issues, bias, etc.).
• Prior experience in a **personal injury** or other legal environment (a plus).
• **Multilingual** candidates strongly encouraged.
• Strong writing skills and attention to detail.
• Ability to manage time, meet deadlines, and work independently.

## **Growth Opportunity**
This role has significant upward potential. The right candidate may grow into a Marketing Director position, taking on responsibilities such as:

• Vendor and technology selection and oversight
• Marketing strategy and execution
• Managing external partners and freelancers
• Analytics and reporting
• Budget planning

Candidates interested in long-term growth are encouraged to apply.