Marketing Manger

## Description

GENERON is a diversified manufacturing group with operating companies in multiple business segments. The position would involve working with the various General / Sales Managers to support their overall sales strategies.

The top candidate should be comfortable with day-to-day marketing activities; Internet Site Updates, Press Releases, Trade Show Support, Product Brochure Development

If you are a people-person who loves working in a diverse manufacturing environment we want to hear from you.

**Objectives of this Role**

• Working with the various business units identify target audiences, and develop marketing materials with specific objectives across different channels and segments
• Implements the company's overall creative content marketing strategy based on specific goals and objectives
• Analyze competitive markets for best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and develop key insights for future campaign development.

**Daily and Monthly Responsibilities**

• Analyze and update web sites working with our third-party internet hosting company as required
• Review and update key marketing material and update as required. This will involve product brochure development, press releases, web site content updates etc.
• Gather customer and market insights from various sources to optimize the approach used internally to increase customer conversions, and generate more qualified leads
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer participating in events, documenting business processes, and providing sales support as required
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and recommend changes accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

## Qualifications

• Bachelor’s degree in Marketing
• Adobe Photoshop, Illustrator and InDesign
• Excellent written and verbal communication skills with eye for creativity
• Experience developing marketing plans and campaigns including brochures
• Strong project management, multitasking, and decision-making skills
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel

• **Benefits**
• Medical, dental, vision, matching 401k, paid vacation