Manager, Search & AI Visibility

## Description

**About Journey Health & Lifestyle**

For over 35 years, Journey Health & Lifestyle has helped people live healthier, more comfortable, and more connected lives. Based in Richmond, VA, our products — including mobility aids, comfort solutions, and safety devices — are trusted by millions of seniors, caregivers, and healthcare professionals nationwide. We believe everyone deserves to age with dignity, independence, and joy.

**The Role**

We're seeking a mission-driven Manager of Search to own our paid with organic and AI search strategy across all digital platforms. This is a high-impact role at the intersection of performance marketing and purpose — helping seniors, caregivers, and healthcare professionals discover life-changing products. You will lead the full search ecosystem, from Google and Bing campaigns to emerging AI-driven discovery (AEO & GEO).

**What You’ll Do**

• Lead paid search campaigns across Google Ads and Microsoft Advertising, owning bid strategy, budget allocation, and ROAS optimization for a health & wellness ecommerce brand.
• Manage Google Shopping, Performance Max, and Dynamic Search Ads, including product data feed maintenance across Google and Microsoft Merchant Center.
• Define and execute a full-funnel SEO strategy covering on-page, off-page, and technical SEO — conducting site audits and partnering with dev teams on Core Web Vitals and structured data.
• Drive keyword strategy and content gap analysis in collaboration with content and product teams to grow organic rankings and that Journey's products are recommended by AI platforms for high-intent health and mobility searches.
• Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Journey surfaces in AI-generated answers on ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot.
• Own analytics and performance reporting using GA4 and Google Search Console, building executive dashboards that connect search performance to revenue outcomes.
• Partner cross-functionally with ecommerce, merchandising, content, and paid social teams to align search with product launches and the promotional calendar.
• Present strategy, results, and recommendations to senior leadership in a clear, business-focused manner.

**Why Join Journey**

• Meaningful work — every campaign you optimize helps a senior find the independence they deserve.
• Competitive salary, comprehensive benefits (medical, dental, vision, 401k, and flexible/hybrid/remote work arrangements.
• Lead search innovation — from traditional SEM to the cutting edge of AI-driven discovery — for a brand millions trust.

*Journey Health & Lifestyle is an equal opportunity employer.*
## Qualifications
**Qualifications**

• 5+ years of hands-on SEM experience in a retail or health/wellness ecommerce environment with proven ROAS accountability.
• Expert proficiency in Google Ads (Search, Shopping, Performance Max) and Microsoft Advertising, plus deep knowledge of on-page, off-page, and technical SEO.
• Demonstrated experience with or active experimentation in AEO and GEO, including schema markup, structured data, and AI-platform visibility tactics.
• Proficiency with GA4, Google Search Console, and BI/reporting tools (Power BI, Tableau, or similar); strong Excel/Sheets skills.
• Google Ads certification and familiarity with SEO platforms (Semrush, Ahrefs, Moz, or Screaming Frog) preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent hands-on experience.