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Director of Sales

SHAMIN HOTELS MASTER · Richmond, VA 23235

External listingFull-time16 days ago

About The Role

## Description

Job Title: Director of Sales

Company: Shamin Hotels

Position Overview

The Director of Sales oversees all aspects of sales and revenue generation for a hospitality establishment, including hotel accommodations, catering services, and food and beverage outlets. They develop and execute strategic sales plans to drive business growth, maximize revenue, and achieve sales targets across all areas of the operation.

Responsibilities

Sales Strategy Development

  • Develop and implement comprehensive sales strategies to increase revenue and market share for hotel rooms, catering services, and food and beverage outlets.
  • Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and innovation.
  • Set sales targets and goals for the sales team and monitor performance against objectives.

Client Relationship Management

  • Cultivate and maintain relationships with corporate clients, event planners, travel agents, and other potential customers.
  • Conduct sales meetings, presentations, and site tours to showcase hotel facilities, catering services, and food and beverage offerings.
  • Respond to inquiries, prepare proposals, and negotiate contracts for group bookings, events, catering services, and dining reservations.

Revenue Generation

  • Drive sales revenue by promoting hotel accommodations, meeting spaces, banquet facilities, catering services, and food and beverage outlets.
  • Maximize occupancy rates and average daily rates (ADR) through effective pricing strategies and revenue management techniques.
  • Identify opportunities for upselling and cross-selling of hotel amenities, catering packages, and dining experiences to enhance guest satisfaction and increase revenue.

Team Leadership and Training

  • Recruit, train, and supervise the sales team, including sales managers, coordinators, and support staff.
  • Provide leadership, guidance, and performance feedback to ensure team members meet sales targets and deliver exceptional service.
  • Foster a positive and collaborative work environment that encourages teamwork, creativity, and professional growth.

Marketing and Promotion

  • Develop and execute marketing campaigns and promotional activities to drive awareness and demand for hotel accommodations, catering services, and food and beverage offerings.
  • Collaborate with the marketing team to create marketing materials, advertisements, and online content.
  • Participate in industry events, trade shows, and networking opportunities to promote the hotel and its hospitality services.

Budget Management

  • Develop and manage sales budgets, forecasts, and financial reports.
  • Monitor sales expenses, commissions, and incentives to ensure cost-effectiveness and profitability.
  • Control sales-related costs and overheads to maximize profitability and return on investment (ROI).

Top Requirements

Team Up: Be Golden, Collaborate and Help Others Succeed.
Own It: Be a role model, Embrace Responsibility and Keep Learning.
Passionately Serve: Be Positive, Care Deeply and Create Memories.
## Qualifications

Qualifications

Bachelor's degree in Hospitality Management, Business Administration, or related field (preferred).

Proven experience in hotel sales, catering sales, food and beverage sales, or hospitality management, with a focus on sales and revenue generation.

Strong sales, negotiation, and presentation skills.

Excellent organizational and multitasking abilities.

Leadership and team management skills, with the ability to motivate and inspire others.

Knowledge of hotel operations, catering services, food and beverage trends, and revenue management principles.

Proficiency in sales and customer relationship management (CRM) software.

Flexibility to work evenings, weekends, and holidays as required.

The Sales Director plays a pivotal role in driving sales revenue, maximizing occupancy, and promoting the hotel's hospitality services. Their strategic leadership, sales expertise, and customer-focused approach are essential for achieving business objectives and ensuring the success of the hotel's sales efforts across all areas of operation.

Who are we looking for?

Are you someone who values teamwork, takes ownership of your role, and is passionate about serving our guests with warmth and hospitality? Shamin Hotels invites you to join our team! Whether you're greeting guests with a friendly smile, assisting them with their needs, or going the extra mile to ensure their stay is nothing short of perfect, your dedication to service excellence will shine through in everything you do. We are seeking candidates with a wide variety of knowledge, skills, and experiences to contribute to our continued success. Whether you're a seasoned professional or just starting your career, we have opportunities for you to grow and excel with us!

Join Our Team and Passionately Serve Our Guests!

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