VICE PRESIDENT OF SALES & MARKETING

## Description

## **Vice President of Sales & Marketing**

**Shamin Hotels | Richmond, VA (Centrally Based – Minimal Travel)**

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### **Let’s start with this:**

What if you could lead a high-impact commercial organization…

**without living on a plane?**

At **Shamin Hotels**, we’re doing things a little differently.

This is a **senior commercial leadership role** overseeing Sales, Marketing, and Revenue Strategy across a large, growing portfolio—but with a meaningful shift from the norm:

**Centrally based in Richmond, VA**

**Minimal travel by design**

More time leading your team.

More time shaping strategy.

Less time in airports.

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### **Why this role is different**

We’re not just operating hotels—we’re part of **shaping communities**.

From **award-winning properties** to **transformative lifestyle-driven projects**, our portfolio continues to evolve in ways that elevate both guest experience and the neighborhoods we serve.

And we do it with **stability and staying power**

• A leadership team with **deep tenure and institutional knowledge**
• A culture that values **long-term thinking over short-term wins**
• A business that’s growing—with intention

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### **What you’ll step into**

You’ll lead the full commercial engine—bringing together

• **Sales**
• **Marketing**
• **Revenue Strategy**

Not as separate functions… but as one aligned system designed to outperform the market.

You’ll help define

• How we compete
• Where we invest
• How we grow

And you’ll partner directly with executive leadership on **portfolio strategy, acquisitions, and repositioning efforts**.
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### **What success looks like (Year One)**

Picture this

• You’ve driven **measurable RevPAR Index growth across the portfolio**
• There’s a clear, consistent **commercial rhythm** across all properties
• Sales leaders are aligned, accountable, and performing at a higher level
• Marketing is sharper—**driving demand, not just activity**
• You’ve built a **strong, stable bench of talent** ready to scale with us

This is a build-and-elevate role—not maintain the status quo.
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### **Who thrives here**

This role is built for someone who

• Thinks like an owner and executes like an operator
• Can zoom out to strategy—and zoom in to details when needed
• Builds trust quickly and **develops strong leaders beneath them**
• Uses data to inform decisions—but leads with clarity and conviction

You’ve likely

• Led **multi-property or portfolio commercial teams**
• Driven **real revenue growth and market share gains**
• Worked within major hotel brands (Hilton, Marriott, Hyatt, IHG)
• Built teams that people actually want to stay on

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### **What you’ll own**
**Sales Leadership**
Create clarity, accountability, and performance across the sales organization—from account strategy to execution.
**Revenue Optimization**
Partner deeply with Revenue Management to drive pricing, segmentation, and demand strategy that maximizes profitability.
**Marketing & Demand Generation**
Lead modern, data-driven marketing that increases direct demand, improves ROI, and strengthens brand presence.
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### **Why Shamin**

• One of the **largest hotel owner-operators in the country**
• A company known for **award-winning hotels and strong brand partnerships**
• A culture rooted in **Team Up, Own It, Passionately Serve**
• A leadership team with **exceptional tenure and continuity**
• A portfolio that continues to grow through **thoughtful, community-impacting development**

And importantly

We believe great leadership doesn’t require constant travel
We believe impact comes from **presence, not just visibility**
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### **Location**
**Richmond, Virginia (HQ-based role)**
Relocation support available.
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### **Final thought**
This isn’t a plug-and-play role.

It’s a role for someone who wants to

• Build
• Elevate
• Leave a mark

…while being part of a company that is **growing, evolving, and grounded in something real**.