Sr Manager, Lifecycle Marketing

## Description

**About Hawke Media**

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

**Job Summary**

We are looking for a Senior Lifecycle Expert with specialized knowledge of email, SMS, CRM, and Loyalty marketing best practices and advanced strategies. You possess a strong leadership presence and consistently think of innovative ways to execute ideas and processes with a "think outside of the box" mentality. With an emphasis on training, you will be expected to support the management team in developing the email team's strategies and have an impact on the team at large.

## Qualifications

**Job Responsibilities**

• Serving as the point of contact for the development and management of individual clients, dealing with communication, execution, and reporting for the Lifecycle channel
• Campaign development, management, and optimization, working with 10+ clients at a time in varying industries
• Manage CRM data hygiene, segmentation logic, and customer journey mapping to ensure lifecycle programs are built on clean, actionable audience data
• Emphasis on training, this individual is expected to support the management team in developing the email team's strategies, having an impact on the team at large
• Involved in high-level decision-making when it comes to evolving current team expertise
• Specializes in key areas of email marketing and CRM strategy, acting as a resource for the entire team
• Develop advanced Email Marketing programs, a cut above the rest, with a strong focus on automation building, segmentation, AB testing, data analysis, and creative thinking
• Collaborate and integrate with the Paid Media, Strategy, Creative, Email, and Content teams
• Present monthly reporting and insights to clients
• Participate in regular client calls and meetings
• Create and present executive summary, QBR's, wrap-up reports, seasonal and yearly plans
• Stays up to date with industry news, trends, and innovations

**Job Skills**

• 3+ years of email marketing or lifecycle marketing experience
• Stellar project and time management skills with the ability to manage multiple projects in a fast-paced atmosphere
• Strategic thinking, prioritization skills, and troubleshooting are in your DNA
• A firm understanding of digital marketing principles, specifically email marketing best practices
• Excellent written and verbal communication skills - comfortable with daily video conferencing calls
• Experience executing a comprehensive list segmentation, lifecycle drip automations, and triggered events within an ESP
• Deep knowledge of marketing metrics such as ROI, ROAS, AOV, CTR, etc
• Constantly challenges the status quo to find novel solutions to campaign planning execution, reporting, and internal processes.
• SMS knowledge a plus
• Ability to work independently
• Experience in Photoshop, copywriting, and HTML is a plus
• Has any certification in CRM or Enterprise platform knowledge
• Broad understanding of email service providers, fluency in at least 3 Hawke preferred systems (Mailchimp and Klaviyo, enterprise system)
• Bonus points for any CRM or Enterprise platform knowledge
• Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability, and CAN-SPAM laws
• Experience with or understanding of web analytics (Google Analytics, Omniture, or similar)
• Positive, "can-do" and "will-do" attitude at all times
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.

Here's a 30-60-90 plan scaled to the Senior level — since this role carries training and strategic responsibilities beyond a standard Lifecycle Manager, I built in that leadership arc alongside the standard ramp-up.

**First 30 Days: Learn & Observe**

• Complete onboarding and become fluent in Hawke's lifecycle processes, tools, quality standards, and CRM data structures across assigned accounts.
• Build relationships with clients and cross-functional partners (Paid Media, Strategy, Creative, Content) while shadowing meetings and campaign execution.
• Learn each assigned client's business, goals, lifecycle strategy, KPIs, current automations, and CRM/segmentation setup.
• Begin contributing to campaign builds, QA, reporting, and client communication with guidance.
• Demonstrate proficiency in Hawke's preferred ESPs and relevant CRM platforms.
• Observe team training sessions and internal processes to understand where you'll eventually contribute as a resource for the broader team.

**Days 31-60: Execute with Support**

• Begin independently managing day-to-day execution across assigned client accounts while receiving coaching.
• Own campaign launches, QA, reporting, and routine client communication.
• Identify optimization opportunities, including CRM data hygiene, segmentation refinement, and journey mapping, and contribute recommendations to improve client performance.
• Build confidence presenting campaign results and participating in client meetings.
• Start contributing to team-level knowledge sharing (e.g., a best-practice tip or a process suggestion) to establish your presence as an emerging resource.
• Consistently deliver work on time while maintaining quality and attention to detail.

**Days 61-90: Own the Client Engagement & Team Impact**

• Independently manage a client roster, serving as the primary point of contact for assigned clients.
• Own campaign strategy, execution, reporting, and client communication with minimal oversight, including CRM-driven segmentation and lifecycle automation strategy.
• Develop proactive recommendations and testing ideas that support client goals.
• Effectively collaborate with Strategy, Creative, Paid Media, and Content teams to deliver integrated lifecycle programs.
• Begin acting as a resource for the wider email/lifecycle team, contributing to training materials, and weighing in on team strategy discussions.
• Consistently meet Hawke's expectations for client satisfaction, execution quality, account ownership, and team-level contribution appropriate to the Senior title.

• **Hawke Core Competencies**
• **Problem Solving (Intermediate)**

• Applies problem-solving methodologies and tools to diagnose and solve operational and interpersonal problems
• Determines the potential causes of the problem and devises testing methodologies for validation
• Shows empathy and objectivity toward individuals involved in the issue

**Leading Self (Intermediate)**

• Analyzes work errors, successes, and failures and sets learning strategies to rectify and increase knowledge.
• Adapts approaches without their own agenda or outcomes have been compromised.
• Challenges inefficient/ineffective work processes and offers constructive alternatives.

**Leading Others** **(Intermediate)**

• Guides, coaches, and motivates others. Assesses developmental needs and engages team members in projects that challenge their skills and abilities.
• Addresses and confronts issues and inappropriate behaviors in a timely and respectful way.
• Provides opportunities for others to learn from experts.

**Accountability (Advanced)**

• Sets enhanced objectives for self and others
• Monitors performance trends and identifies opportunities to improve standards
• Provides regular feedback and suggests alternative approaches necessary to ensure that organizational objectives and superior standards are achieve

**Job Responsibilities**

• Serving as the point of contact for the development and management of individual clients, dealing with communication, execution, and reporting for the Lifecycle channel
• Campaign development, management, and optimization, working with 10+ clients at a time in varying industries
• Manage CRM data hygiene, segmentation logic, and customer journey mapping to ensure lifecycle programs are built on clean, actionable audience data
• Emphasis on training, this individual is expected to support the management team in developing the email team's strategies, having an impact on the team at large
• Involved in high-level decision-making when it comes to evolving current team expertise
• Specializes in key areas of email marketing and CRM strategy, acting as a resource for the entire team
• Develop advanced Email Marketing programs, a cut above the rest, with a strong focus on automation building, segmentation, AB testing, data analysis, and creative thinking
• Collaborate and integrate with the Paid Media, Strategy, Creative, Email, and Content teams
• Present monthly reporting and insights to clients
• Participate in regular client calls and meetings
• Create and present executive summary, QBR's, wrap-up reports, seasonal and yearly plans
• Stays up to date with industry news, trends, and innovations

**Job Skills**

• 3+ years of email marketing or lifecycle marketing experience
• Stellar project and time management skills with the ability to manage multiple projects in a fast-paced atmosphere
• Strategic thinking, prioritization skills, and troubleshooting are in your DNA
• A firm understanding of digital marketing principles, specifically email marketing best practices
• Excellent written and verbal communication skills - comfortable with daily video conferencing calls
• Experience executing a comprehensive list segmentation, lifecycle drip automations, and triggered events within an ESP
• Deep knowledge of marketing metrics such as ROI, ROAS, AOV, CTR, etc
• Constantly challenges the status quo to find novel solutions to campaign planning execution, reporting, and internal processes.
• SMS knowledge a plus
• Ability to work independently
• Experience in Photoshop, copywriting, and HTML is a plus
• Has any certification in CRM or Enterprise platform knowledge
• Broad understanding of email service providers, fluency in at least 3 Hawke preferred systems (Mailchimp and Klaviyo, enterprise system)
• Bonus points for any CRM or Enterprise platform knowledge
• Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability, and CAN-SPAM laws
• Experience with or understanding of web analytics (Google Analytics, Omniture, or similar)
• Positive, "can-do" and "will-do" attitude at all times
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.

Here's a 30-60-90 plan scaled to the Senior level — since this role carries training and strategic responsibilities beyond a standard Lifecycle Manager, I built in that leadership arc alongside the standard ramp-up.

**First 30 Days: Learn & Observe**

• Complete onboarding and become fluent in Hawke's lifecycle processes, tools, quality standards, and CRM data structures across assigned accounts.
• Build relationships with clients and cross-functional partners (Paid Media, Strategy, Creative, Content) while shadowing meetings and campaign execution.
• Learn each assigned client's business, goals, lifecycle strategy, KPIs, current automations, and CRM/segmentation setup.
• Begin contributing to campaign builds, QA, reporting, and client communication with guidance.
• Demonstrate proficiency in Hawke's preferred ESPs and relevant CRM platforms.
• Observe team training sessions and internal processes to understand where you'll eventually contribute as a resource for the broader team.