Marketing Director-Long Term Care at Webster

## Description
**QUALIFICATIONS****:**

• Bachelor's Degree of Business Administration or nursing, or equivalent experience and knowledge preferred.
• Good communication, negotiation, and public relations skills.
• Professional sales experience, preferably in the health care industry.
• Demonstrate a history of positive sales results.
• Ability to market and deal tactfully with customers, referral sources, and the community.
• Valid driver's license with the maintenance of a good driving record and an automobile that is insured in accordance with state.
• Self-directed with the ability to work with little supervision.
• Must be computer literate (MS Office); compliance with accepted professional standards and practices.

**ESSENTIAL FUNCTIONS****:**

• Generate appropriate referrals.
• Meet growth and development targets and actively establish and maintain market acceptance.
• Marketing with patient care team is encouraged. Build the team to be used as a selling point.
• Maintain standards of high-quality customer service and show respect to all customers, both internal and external.
• Establish and maintain professional relationships with key physicians, nursing home administrators DON's, hospital personnel, etc.
• Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections.
• Employ marketing and promotional initiatives as directed.
• Monitor and report cost-effectiveness of marketing efforts.
• Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community.
• Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly.
• Identify opportunities for additional or improved services to address unmet customer needs.
• Convey information regarding referral sources and how they want to be communicated with to the team.
• Admissions should always be appropriate for hospice care, and informed consent must be obtained.
• Present thorough, detailed, and individualized reports to DON/Staff after an admission.
• Participate in evening/weekend call for admissions as required, in a competent and responsive manner.
• Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures .

• **PHYSICAL REQUIREMENTS****:**
• Have the ability to safely perform movements such as pushing, pulling, lifting, bending, kneeling, reaching and lifting up to 50 pounds with or without reasonable accommodations
• **WORK SCHEDULE****:**
• As assigned, including some weekends, evenings and holidays; non-exempt position
• **AA/EEO/M/F/D/V**