Director Marketing - Landscape

## Director Marketing -Landscape

**Job Purpose**

SYNLawn is the industry leader in premium synthetic turf — engineered with renewable materials, USDA Biobased certified, and trusted by the world's top athletes, architects, and facility managers. We're looking for a Senior Marketing Manager who is equal parts strategist and executor — someone who can build the brand, run campaigns, and hold themselves accountable to results.

This role owns the full marketing function for Landscape Turf (SYNLawn & White Label): strategy, demand generation, digital, content, events, and customer experience. You'll report to the CMO and work closely with sales, products, and leadership.

**Duties and Responsibilities**

• Strategy and Planning
• Brand strategy, positioning, and messaging for SYNLawn
• Annual and quarterly campaign planning across channels
• Market segmentation, ICP definition, and content strategy
• Execution & Activation
• Demand generation — paid media, email, SEO, and digital
• Website management, social media, and PR
• Conference and trade show planning and execution
• Data & Measurement
• Marketing attribution, campaign ROI, and budget tracking
• Brand health metrics and audience insights
• Reporting cadence to CMO and leadership
• Customer Experience
• Customer journey mapping and Voice of Customer programs
• NPS / CSAT insight to action plans
• Retention marketing and lifecycle programs

Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

## Qualifications

• Education: Bachelor’s Degree preferred; HS diploma/GED required
• MBA or advanced degree in marketing, business, or related field
• Experience in building materials, construction, outdoor or sports industry
• Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms
• Background in both B2B and B2C environments
• Experience with brand equity research or VoC programs
• Conference and event marketing experience
• Experience:
• 4–6+ years of marketing experience, B2B or B2C
• Proven track record running integrated campaigns end-to-end
• Strong grasp of demand gen, SEO, and digital marketing
• Comfortable with data — attribution, dashboards, and budget management
• Excellent communicator — written, verbal, and visual
• Self-starter who can operate with autonomy and move fast
• Experience managing agencies, vendors, and contractors