Red Bull Sales Manager

## Description

Develops and manages the Red Bull brand in four selling divisions and all class of trade channels. Will drive sales planning and brand ideation that support short and long-term marketing strategy. Accountable for Red Bull performance, project management and brand development initiatives, sales execution, service, and trade quality objectives.

**Duties & Responsibilities**

• Steward of the brand that supports the brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
• Engage and inspire the organization around the brand vision, position, and strategies so they are clear in bringing them to life in their areas of functional expertise.
• Plan, control, and direct a Red Bull sales team that is highly focused on meeting and exceeding corporate sales goals, delivering business value, and is customer service oriented.
• Analyze new product launches and report on vitality rates.
• Conduct analysis and periodical reviews of the brand, competition, category, and consumer trends to enhance the brand’s equity and marketplace performance vis PowerPoint.
• Assist with setting and executing sales objectives; attain corporate business metrics to include volume, profit, distribution, and placement to maximize sales and brand performance.
• Analyze available data sources and competitive business trends to drive improved performance within sales teams and in the retail trade.
• Work directly with Sales Managers to set measurable goals for the specialists to help achieve monthly volume, revenue, and profit.
• Work directly with Red Bull North America (RBNA) to improve overall Key Performance Indicators (KPI’s) that drive sales team effectiveness and strong business results.
• Track and administer qualifying sales incentives and promotions for the sales teams.
• Communicate business results, plan and sales objectives to senior management.
• Coach and train all specialists to maximize their skills in the industry and help them to achieve their maximum potential.
• Conduct regular meetings with the specialists to discuss business results, planning, and other information related to the brand.
• Communicate with all divisions to explain and implement RBNA business strategies and initiatives.
• Conduct quarterly business reviews with key accounts.
• Responsible for all tracking required by RBNA on a weekly and monthly basis.
• Review results of promotions to measure success of activities and ROI from RBNA and Blue Ridge Beverage.
• Use appropriate communication processes to keep divisions informed of all national account programs and initiatives.
• Assess potential and existing accounts, considering statistics and expenditures.
• Foster a culture of accountability, excellence in performance, and ethical behavior.
• Perform other duties as assigned.

**Relationships & Roles**

• Maintains professional internal and external relationships throughout the company.
• Demonstrates a high level of integrity.
• Interacts and collaborates with company employees at all levels in a respectful manner.
• Leads by example, builds trust, values others, holds employees accountable, and communicates effectively with others in a team environment.
• Demonstrates sense of urgency in accomplishing goals and objectives.
• Demonstrates flexibility and ability to work nights and early mornings as training, team-building, and other circumstances dictate.

## Qualifications
**Minimum Qualifications**

• Bachelor’s degree preferred.
• 7 years of relevant sales or marketing experience.
• Demonstrated success in leadership, organizational development, administration, and strong written and verbal communication skills.
• Demonstrated experience in sales planning and execution metrics.
• Strong computer skills, including proficiency in Microsoft Office suite.
• Ability to work in a team-based, collaborative environment with employees at all levels.
• Availability to travel, up to 50% locally in Southwest and Central Virginia.