Marketing Specialist

## Description

**Mission**: To assist Christian parents by helping equip students to embrace Biblical truth, strive for academic excellence, and model Christ-like leadership to influence their homes, churches, and communities for Christ.

**Employee Profile:**

Spiritually, the employee shall possess characteristics that reflect

• Acceptance without reservation of the PCA doctrinal beliefs
• A strong clear Christian testimony
• A mature, godly spirit
• A person of faith and prayer

Personally, the employee’s life shall reflect

• A lifestyle of biblical integrity
• A spirit of dedication, commitment, flexibility, and responsiveness
• The ability to listen and respond to counsel

• **Overview of the Position:**
• Promote the mission and brand of Prestonwood Christian Academy School System with excellence to prospective and
• current families through website management, search engine optimization, paid advertising, branding and event marketing.
• **Duties & Responsibilities:**

• Manage PCA System and campus websites to include strategy, keeping pages updated, working with system website admins, search engine optimization, reporting of analytics
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Assist the Sr. Director of Marketing with the planning and execution of all print and online media buys
• Create marketing plans for PCA School System, PCA Plano, PCA North and PCA Online
• Assisting with/creating and managing promotional collateral to establish and maintain PCA branding (includes creating templates for presentations and other resources)
• Competitor and customer insights analysis
• Occasional afterhours assignments (mostly school nights)
• Other duties as assigned

## Qualifications
**Qualifications:**

• Four-year college degree, with a concentration in marketing, communications, or the equivalent obtained through training and experience
• Minimum three years’ experience with marketing a brand in a professional environment
• Experience in Adobe Creative Cloud, Photoshop, Canva,
• Excellent organization, time management and multitasking skills
• Prestonwood Baptist Church member preferred

**Physical Requirements and Working Conditions:**

• Repetitive motion of the wrists, hands and fingers due to typing
• Close visual acuity required for viewing a computer monitor, preparing and analyzing data and figures, transcribing and reading
• Hearing – ability to perceive sounds at normal speaking levels with or without correction
• Talking – expressing ideas by means of the spoken word to convey instructions to other workers and customers
• Ability to communicate effectively, even in stressful situations
• Sedentary office work with occasional lifting of up to 10 pounds
• Numerous phone calls
• Subject to frequent interruptions and frequent deadlines