Email & Lifecycle Marketing Specialist

Description

Tesla is looking for a highly motivated Email & Lifecycle Marketing Specialist to join the ANZ Marketing team. This role owns the end-to-end design, execution, optimisation, and measurement of email campaigns and multi-channel lifecycle journeys across Tesla vehicle products. The successful candidate will deliver measurable improvements in customer acquisition, conversion, retention, and revenue while upholding Tesla brand standards across all owned and partner channels.

Responsibilities

• Support the execution of weekly email campaigns
• and automated lifecycle journeys (onboarding, nurture, post-purchase, service
• reminders, delivery updates, Energy upsell, win-back).
• Assist in writing and refining high-converting
• copy and content that aligns with Tesla’s brand voice; collaborate with
• creative and design teams.
• Help build and maintain segmentation using CRM
• data and behavioural triggers (e.g., website visits, email engagement).
• Participate in A/B testing (subject lines, send
• times, CTAs); analyse results and document learnings.
• Monitor campaign performance using first-party
• data, Tesla CRM, and reporting dashboards; assist in compiling weekly insights
• and monthly reports.
• Track key metrics including open rates,
• click-through rates, conversion rates, and list hygiene (target: 95%+).
• Support brand compliance: ensure assets,
• templates, and partner materials follow Tesla’s guidelines; assist in preparing
• toolkits for Certified Installers and field teams.
• Collaborate with cross-functional teams (Sales,
• Service, Charging, Energy, Legal) on campaign alignment and regional
• initiatives.
• Identify automation or process improvements to
• increase efficiency and reduce manual work.
• Support ad-hoc
• marketing requests from regional stores and channel partners, including print
• collateral templates and local-area activations.
• Stay curious: monitor industry trends and share
• insights to inform future campaigns.

Requirements

• 2–4
• years of experience in email marketing, digital marketing, or CRM-related
• roles — ideally in e-commerce, automotive, fintech, or DTC environments.

Experience

• with marketing automation platforms (e.g., Salesforce Marketing Cloud, or
• equivalent)

Strong

working knowledge of CRM systems, Google Analytics, and Excel

Strong

• written communication skills — able to write clear, concise, and
• brand-aligned copy.

Comfortable

• working with data and using insights to support decisions — even at a
• foundational level.

Self-starter

with a growth mindset: eager to learn, ask questions, and take initiative.

Bachelor’s

• degree in marketing, Communications, Business, or a related field (or
• equivalent proven ability).

Willingness

to travel occasionally within ANZ for events or team collaboration.

Compensation & Benefits

Benefits

In addition to a competitive compensation package, Tesla Australia & New Zealand is pleased to offer the following benefits for permanent employees:
Employee Stock Purchase Plan (ESPP) - Purchase Tesla stock twice per year at a 15% discount
Parental leave (no minimum employment period)
Primary carers – 18 weeks at full pay or 36 weeks half pay
Secondary carers – 6 weeks full pay
Miscarriage leave - 10 days

Employee Vehicle Loan Program

• Novated Leasing (AU only)
• Employee Vehicle Finance program (AU only) - Tesla subsidises your loan interest
• Well-being Fund – An annual allowance of $950 USD for all employees to support their well-being in ways that are meaningful to them
• Health insurance discounts (AU only)
• Bike to work – $10 per day if you cycle to work
• Employee Assistance Program - Free and confidential counselling for all staff and their families

Annual Flu Vaccines

Birthday Leave, Cultural Significance Leave and Volunteer Leave

Some eligibility criteria may apply, benefits detailed above are subject to change / withdrawal at Tesla’s discretion with no prior notice.