Social & Content Specialist - ANZ

Description

Tesla is looking for a highly creative and motivated Social & Content Specialist to join the ANZ Marketing team. This role owns the end-to-end content creation, social media management, audience growth strategy, and earned media amplification across Tesla's owned social channels (Instagram and X) in Australia and New Zealand. The successful candidate will produce best-in-class photography, video, and written content, while driving earned media coverage and brand advocacy – growing follower base, engagement, and brand affinity while upholding Tesla's distinctive brand standards.

Responsibilities

Content Creation

& Production

Capture

• and produce high-quality photography and video of Tesla vehicles,
• products, events, and customer experiences.

Edit

• and deliver engaging short-form (Reels, Stories) and long-form video
• content (behind-the-scenes, product features, event recaps) using Adobe
• Premiere Pro, Final Cut Pro, CapCut, or equivalent.

Retouch

• and edit photos using Adobe Lightroom and Photoshop to maintain a premium,
• on-brand visual standard.

Write

• platform-native copy for posts, captions, stories, and community responses
• — adapting tone and style to suit each audience and platform.

Social Media

Management

Manage

• Tesla ANZ’s Instagram and X accounts end-to-end: content planning,
• scheduling, publishing, and performance tracking.

Develop

• and execute a monthly content calendar focused on audience growth,
• engagement, and brand awareness.

Actively

• monitor and engage with the community — responding to comments, DMs, and
• trending conversations in a timely, authentic, and brand-aligned way.

Leverage

• trending topics, platform features, and cultural moments to maximize reach
• and relevance.

Performance &

Insight

Track

• and analyse key metrics: follower growth, engagement rate, reach,
• impressions, video views, sentiment, and earned media value.

Use

• platform analytics and tools like Sprout Social, Brandwatch, or Meltwater
• to generate weekly insights and monthly performance reports.

Translate

• data into actionable recommendations to refine content, posting cadence,
• and creative approach.

Cross-Functional

Collaboration

Partner

• with Sales, Service, Charging, Energy, Design, Legal, and Global Marketing
• teams to source content, support campaigns, and align with business
• objectives.

Support

ad-hoc content needs from regional stores, events, and channel partners.

Act

• as a brand guardian — ensuring all content, tone, and visuals reflect
• Tesla’s global standards and local market nuances.

Requirements

• 2–4 years of hands-on experience in social
• media management, content creation, or digital marketing within automotive,
• tech, lifestyle, e-commerce, or high-growth DTC brands.
• A strong portfolio demonstrating photography,
• video editing, and copywriting across Instagram and X.
• Proven success in managing brand social
• accounts with measurable improvements in audience growth and engagement.

Proficiency in Adobe Creative Suite (Premiere

• Pro, Photoshop, Lightroom) and Canva or similar tools.
• Experience with social media analytics tools
• (Sprout Social, Hootsuite, Brandwatch, etc.).
• Exceptional written and verbal communication
• skills — able to write clear, compelling, and brand-aligned copy.
• Ability to manage multiple priorities in a
• fast-paced, evolving environment.
• Bachelor’s degree in marketing, Communications,
• Media, Design, or related field — or equivalent proven experience.
• Willingness to travel within ANZ for shoots and
• events.

Compensation & Benefits

Benefits

In addition to a competitive compensation package, Tesla Australia & New Zealand is pleased to offer the following benefits for permanent employees:
Employee Stock Purchase Plan (ESPP) - Purchase Tesla stock twice per year at a 15% discount
Parental leave (no minimum employment period)
Primary carers – 18 weeks at full pay or 36 weeks half pay
Secondary carers – 6 weeks full pay
Miscarriage leave - 10 days

Employee Vehicle Loan Program

• Novated Leasing (AU only)
• Employee Vehicle Finance program (AU only) - Tesla subsidises your loan interest
• Well-being Fund – An annual allowance of $950 USD for all employees to support their well-being in ways that are meaningful to them
• Health insurance discounts (AU only)
• Bike to work – $10 per day if you cycle to work
• Employee Assistance Program - Free and confidential counselling for all staff and their families

Annual Flu Vaccines

Birthday Leave, Cultural Significance Leave and Volunteer Leave

Some eligibility criteria may apply, benefits detailed above are subject to change / withdrawal at Tesla’s discretion with no prior notice.