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Vice President of Marketing

UnitedMasters · New York, United States

External listingfull-time3 months ago

About The Role

Join UnitedMasters as the Vice President of Marketing, where you will lead a culturally fluent social strategy, define the brand voice, and create a 360 marketing strategy to attract and engage artists and brands. You will own the marketing budget, develop product positioning, and lead paid media strategy. Additionally, you will partner with various teams to unify the narrative and build efficient cross-functional processes.

  • Transform UnitedMasters' social channels into a key competitive advantage by leading a culturally fluent social strategy.
  • Build and lead a high-performing marketing team, developing a content engine to deliver at the speed of culture.
  • Create and execute a comprehensive marketing strategy to attract, retain, and engage both artists and brands.
  • High intellectual horsepower, equally comfortable with spreadsheets and great creative
  • Experience managing both qualitative and quantitative customer research
  • Experience working closely with an in-house or external creative agency
  • Strong management experience leading cross-functional marketing teams; able to recruit, develop, and retain world-class talent
  • 10+ years of marketing leadership with deep, demonstrable expertise in social media. You are a social-first marketing leader, not a generalist who happens to oversee social
  • Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth
  • Startup, do-er mentality
  • Music, creator economy, or marketplace experience
  • Demonstrated ability to build and scale social channels with cultural relevance and creative ambition
  • Extreme empathy and curiosity for our artist and brand customers
  • International marketing experience

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