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Senior Vice President of Business Marketing

Klover · New York, United States

External listingfull-time7 days ago

About The Role

Join Attain, a leading ad-tech company, as the Senior Vice President of Business Marketing. In this role, you will lead our B2B marketing team, strategize account-based marketing initiatives, oversee product marketing and sales enablement, and represent Attain at industry events. The ideal candidate will have 10+ years of B2B marketing experience in the ad-tech industry, exceptional leadership skills, and a deep understanding of the ad-tech landscape.

  • Lead the B2B marketing team in strategizing and executing account-based marketing initiatives, automation, branding, communication, and events.
  • Own the strategy for marketing initiatives across Attain's real-time measurement solutions, audiences, and insights, and create, execute, and measure full-funnel marketing plans.
  • Represent Attain at industry events and conferences, acting as a visible ambassador for the brand and collaborating with cross-functional partners.
  • 10+ years of B2B marketing experience in the ad-tech industry, with at least 6+ of those years in a senior leadership role; start-up experience is strongly preferred
  • Experience owning product marketing and sales enablement, including product positioning, launch readiness and sales training programs
  • Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple key B2B disciplines
  • Proven ability to meticulously track marketing spend across all channels and evaluate results for future budget planning
  • Experience leading emerging and established ad-tech brands through strategic planning for account-based marketing and marketing automation
  • Excellent verbal and written communication skills with vast experience translating and engaging non-technical audiences with technical information, as voices of the brand and customer
  • Fluency across the modern martech stack (e.g., Hubspot, Highspot), including evaluating and deploying AI functionality across content and marketing operations
  • Deep understanding of the ad-tech industry and ability to champion cutting-edge technologies for the evolving agency, partner and vendor landscape
  • Strong analytical skills with the ability to synthesize large data-sets, key trends and turn those into actionable insights
  • Bachelor's Degree in Marketing, Business Administration or Communications
  • Confident public speaker with a strong industry presence, comfortable presenting at conferences, on panels and in customer-facing settings
  • Track record of building demand generation and email marketing programs with direct accountability to marketing-sourced pipeline
  • At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn't match every detail of the job description. If we don't see something that immediately fits, we will keep your resume on file for future opportunities

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