Senior Demand Generation Manager (EU/UK)

Join Marqeta, a leading fintech company, as a Senior Demand Generation Manager. In this strategic role, you will lead demand generation strategy across global sales segments, drive core KPIs, manage a growing team, and partner closely with sales and marketing leadership. You will have the opportunity to make a significant impact on the company's growth and success.

• Responsable de la stratégie de génération de demande et de la performance à l'échelle mondiale, en dirigeant les campagnes intégrées pour générer un pipeline qualifié.
• Gestion et développement d'une équipe de génération de demande, en fixant des priorités, en examinant les performances des campagnes et en coachant vers des résultats de pipeline.
• Collaboration étroite avec les équipes de vente, de marketing produit, d'opérations marketing et de partenaires médias externes pour concevoir et exécuter des programmes à travers divers canaux.
• 8+ years' experience in B2B demand generation, performance marketing, or growth marketing, including experience managing or mentoring others
• Strong commercial mindset with a clear understanding of how marketing influences deal progression and revenue outcomes across a global funnel
• Deep understanding of demand strategy across paid media, events, SEO/AEO, and outbound marketing support, particularly as it impacts all stages of the sales funnel
• Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks
• Proven track record delivering pipeline through integrated programs across multiple regions or markets (North America and EMEA strongly preferred)
• Strong analytical and testing mindset, with the ability to interpret marketing data, share performance results, and influence action across a cross-functional, cross-regional team
• B2B Enterprise sales motion experience, in particular working on ABM campaigns that have taken accounts from net new to closed won. Experience with Named Account Lists and Look-Alike lists is highly desirable
• Hands-on experience with Salesforce and Marketo (or similar automation platforms)
• Experience in fintech, SaaS, or embedded payments
• Familiarity with platforms like Demandbase, Google Ads, GA4
• Experience with GTM automation and AI marketing technologies