Product Marketing Specialist (Product Led Growth (PLG))

Join Illumio, a leader in cybersecurity, as a Product Marketing Specialist. In this role, you will focus on understanding the customer, technology, market drivers, competition, and customer needs. You will develop positioning and messaging, define go-to-market strategy, launch new solutions, and drive thought leadership. You will also manage the Web Trial and Marketplaces experience, communicate value propositions to sales teams, and collaborate with various internal groups.

• Participer à l'élaboration du positionnement et du message différencié, définir la stratégie de mise sur le marché, lancer de nouvelles solutions et promouvoir le leadership éclairé pour les solutions Illumio.
• Collaborer avec le responsable du marketing produit PLG pour définir l'expérience globale d'essai Web et de marché, gérer les parcours, y compris les pages de destination, les courriels et les actifs d'essai.
• Communiquer les propositions de valeur aux équipes de vente et développer des supports et des outils de vente qui soutiennent le processus de vente.
• 2+ years of product marketing experience in companies focused on enterprise security, data center or cloud infrastructure
• Strong technical skills and experience
• Strong organizational, prioritization, project management and time management ability with a deadline focus
• Proactive and driven to solve problems and find innovative solutions
• Excellent written and verbal communication skills
• Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery
• Exceptional communication skills including the ability to influence, guide, and work with senior executives to achieve joint objectives
• Ability to collaborate and communicate effectively across multiple time-zones
• Strong business acumen and the ability to forge and maintain relationships
• "You demonstrate “AI-first” mindset and expertise in researching and improving the quality, speed, and impact of your work."
• Strong acumen about new technologies and commercial acumen in the software industry
• Strong right brain, left brain balance — analytical + creative
• Demonstrated problem solving ability and attention to detail to deliver high-quality output
• Demonstrated success of leading projects, launching products and driving product marketing activities