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Senior Growth Marketing Specialist (Upsell & Expansion)
Illumio · Sunnyvale, United States
About The Role
Join our dynamic Marketing team as a Senior Growth Marketing Specialist, where you'll play a crucial role in driving revenue and empowering our Sales team. You'll focus on upselling and expanding our Zero Trust Segmentation solutions to existing customers. This position requires a data-driven mindset, experience in growth marketing, and a working knowledge of cybersecurity concepts. Enjoy a range of benefits, including health coverage, retirement savings, and paid time off.
- Construire et exécuter des campagnes d'expansion ciblant les comptes existants, y compris les e-mails, les messages in-product, les événements et les jeux ABM.
- Collaborer avec le service client et les ventes pour identifier les déclencheurs d'upsell et les transformer en programmes répétables.
- Posséder les métriques : pipeline d'expansion, taux de conversion d'upsell, contribution à la rétention nette des revenus.
- Comfortable with data: you can pull your own reports, read a funnel, and know what’s a trend versus a pattern that we need to build on
- Experience running sales plays in partnership with field marketing and sales leadership
- Working knowledge of breach containment and segmentation concepts (Zero Trust, ransomware containment, lateral movement, attack surface) — fluent enough to translate technical value into a business case
- Bias toward action based on data, rather than vanity metrics
- 4+ years in growth, lifecycle, or expansion/customer marketing — SaaS or cybersecurity experience strongly preferred
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