Channel Marketing Manager

Join our team as a Channel Marketing Manager, where you will drive partner marketing initiatives across our ecosystem of value-added resellers, distributors, OEM partners, and strategic alliances. You will develop and execute joint go-to-market programs that generate demand, accelerate pipeline, and strengthen partner engagement. This role requires a collaborative, results-oriented marketer with experience in integrated channel marketing campaigns, partner relationships, demand generation programs, and alignment with sales teams. You will report to the Director of Channel and Partner Marketing and work closely with various teams to drive partner-led growth, pipeline acceleration, and revenue.

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals.
• Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets.
• Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs, and evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis.
• 5+ years of B2B technology marketing experience
• Proficiency with Salesforce CRM and marketing automation platforms
• Experience working with VARs, distributors, OEMs, or strategic technology partners
• Experience managing marketing budgets, forecasting, and investment planning
• 2+ years of channel, partner, or alliance marketing experience within the technology industry
• Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement
• Excellent communication, presentation, and stakeholder management skills
• Experience managing MDF programs and evaluating ROI
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Experience in cybersecurity, SaaS, endpoint management, or enterprise software
• Familiarity with partner ecosystems such as HP, TD SYNNEX, and leading VAR partners
• Understanding of channel sales motions and partner business models