Digital Marketing Specialist

Join Absolute, the leader in cyber resilience, as a Digital Marketing Specialist. In this role, you will develop and execute digital marketing campaigns, optimize performance, manage budgets, analyze data, and produce webinars. You will collaborate with the marketing team to align campaigns with brand and business goals, and contribute to a positive and collaborative environment. Benefits include competitive pay, exceptional benefits, training and career development, and a focus on work/life balance.

• Develop and execute digital marketing campaign strategies across multiple channels, including email, ads, and website chat bot.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI.
• Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis.
• Top candidates will possess excellent communication and time management skills and meticulous attention to detail
• Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders
• 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
• Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
• Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)
• Proven track record of managing and optimizing paid campaigns with measurable results
• Highly adaptable to changing priorities
• Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment
• Excellent interpersonal skills and the ability to collaborate with cross-functional teams
• Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance
• Technology industry experience, with preference given to security industry knowledge
• Familiarity with B2B sales funnels and the ability to map content to the partner journey
• Familiar with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase
• Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting
• Google Ads and/or Facebook Blueprint certifications
• Experience with marketing attribution modeling and multi-touch attribution analysis