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Senior Event Marketing Manager
Globality · Palo Alto, United States
About The Role
Join Globality as a Senior Event Marketing Manager, where you will strategically plan and execute a variety of events, with a focus on tradeshows. You will be responsible for end-to-end logistics, collaboration with sales teams, and ensuring the delivery of event KPIs. This role requires strong project management skills, creative problem-solving abilities, and a data-driven mindset.
- Strategically plan and execute a diverse range of sponsored, hosted, and field events, with a focus on tradeshows.
- Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution.
- Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects.
- Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail
- Creative problem-solving abilities and a bias for action—comfortable operating in a fast-paced, high-growth environment
- Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus
- Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights
- Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership
- Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events
- 5+ years of experience in event marketing or trade show management within a B2B SaaS or technology environment
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