Senior Manager of AI Search & Discovery (GEO/AEO)

Join Insurify as a Senior Manager of AI Search & Discovery (GEO/AEO). In this role, you will build and scale Insurify's GEO/AEO program, improving how the brand is discovered and recommended across AI-powered search and emerging organic discovery surfaces. You will manage the day-to-day operations for AI search visibility, connect visibility improvements to measurable business outcomes, and strengthen the online consensus that Insurify is a trusted insurance comparison platform.

• Increase AI search visibility for Insurify by improving how often the brand is surfaced, cited, and recommended across various platforms.
• Own the AI Search & Brand Visibility roadmap by translating Product SEO priorities into a clear strategy, execution roadmap, and measurement plan.
• Drive cross-functional execution by leading projects from discovery through execution and measurement across Product SEO and partner teams.
• Strong analytical skills and comfort using data to identify trends, diagnose performance gaps, uncover opportunities, and communicate recommendations. Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Looker, <Peec.ai>, Profound, or similar SEO / AI visibility platforms is a plus
• Strong written and verbal communication skills, with the ability to turn complex search, AI visibility, and brand reputation findings into clear reporting, executive-ready narratives, and actionable recommendations
• Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize, and cite information across owned and third-party sources
• Experience building and managing cross-functional roadmaps that connect strategy to measurable business outcomes, with the ability to prioritize trade-offs across content, technical SEO, PR, data, reviews, and reputation initiatives
• Ability to operate with urgency in ambiguous, fast-changing environments, proactively identifying underperformance, creating remediation plans, and driving work from discovery through execution and measurement
• Bonus: experience in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another highly competitive SEO category
• 6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or a related growth discipline
• Excellent stakeholder management skills, with experience working across SEO, content, PR, brand, legal, product, engineering, analytics, and leadership teams to move ambiguous initiatives forward
• Experience using content, data, digital PR, or thought leadership assets to build authority, earn citations, improve share of voice, and strengthen brand trust
• High judgment around brand positioning, trust signals, claims, citations, and third-party source quality, especially in categories where accuracy and credibility matter