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Senior Manager of Field & Event Marketing
Morning Consult · United States
About The Role
Join Morning Consult as a Senior Manager of Field & Event Marketing. In this newly created role, you will build and own the company's event and field marketing program. You will be responsible for developing the event presence strategy, managing end-to-end logistics for all event activations, and tracking event ROI. The ideal candidate has 6+ years of field marketing or event marketing experience, strong project management skills, and a commercial mindset.
- Own Morning Consult’s annual events calendar, evaluating which conferences, trade shows, and industry forums are worth investing in, at what level, and with what goals.
- Develop Morning Consult’s event presence strategy across tiers: sponsored/exhibitor appearances, hosted client dinners and roundtables, speaking placements, and owned flagship events.
- Build a decision framework for event investment that connects event selection to commercial priorities, target accounts, and pipeline goals — and can be presented clearly to the CGO and sales leadership.
- Experience working in close partnership with sales teams — understanding their pipeline, their target accounts, and what they need from marketing at events to close business
- Proven ability to connect event investment to commercial outcomes: pipeline sourced, meetings held, account progression. You report on ROI, not just attendance
- 6+ years of field marketing, event marketing, or integrated B2B marketing experience, with a strong preference for candidates who have worked at tech startups or B2B data and intelligence companies
- Hands-on experience with at least one event management platform: Splash, Bizzabo, Cvent, or similar
- Comfort presenting to and influencing senior stakeholders, including the ability to articulate why certain events are worth the investment and others are not
- Strong project management skills and extraordinary attention to detail. You have managed complex, multi-vendor events without things falling through the cracks
- Demonstrated track record of owning events end-to-end — from strategy and budget through on-site execution and post-event follow-up — at a pace of multiple simultaneous activations
- Experience in a DC or New York market context, with familiarity with the technology, policy, government affairs, financial services, or media conference landscapes
- Background in or exposure to trade association events, think tank convenings, or professional services industry forums — alongside commercial conversion instincts
- Experience with programmatic or digital out-of-home tactics for event amplification
- Familiarity with ABM platforms (6sense, Demandbase) for pre- and post-event account targeting
- Comfort using AI tools to improve event operations, attendee communication, content creation, and post-event reporting
- You are highly organized and deeply reliable. Your colleagues trust you to own something and not drop it. Your vendor partners know you mean what you say
- You are commercially minded. You don’t think about events as hospitality. You think about them as a pipeline channel — and you hold them to that standard
- You understand that Morning Consult’s brand must always feel authoritative and polished. You bring that to every activation you run, from a flagship conference booth to a small client dinner
- You are credible in the room. You can brief a CEO on their speaking slot, talk strategy with a Sales VP, and negotiate a sponsorship contract — all in the same afternoon
- You are calm under pressure. Events have immovable deadlines and things go wrong. You stay focused, solve problems quickly, and keep everyone around you confident
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