Head of Marketing

Join Sinay as the Head of Marketing, where you will lead the global marketing strategy to drive sustainable growth. You will build a performance-driven marketing function focused on key performance indicators, pipeline generation, product adoption, and brand experience. Your responsibilities will include defining and executing the marketing strategy, developing a hybrid sales-led and product-led approach, leading and growing the marketing team, and collaborating closely with sales, product, and leadership teams.

• Définir et exécuter la stratégie marketing mondiale de Sinay en alignement avec les objectifs de croissance de l'entreprise.
• Développer et mettre en œuvre une approche hybride de croissance axée sur les ventes et sur le produit, soutenant à la fois la performance commerciale et l'adoption du produit.
• Diriger, structurer et développer l'équipe marketing tout en favorisant une culture de haute performance, collaborative et axée sur les données.
• Proven experience in B2B marketing within tech, SaaS, data or innovation-driven environments
• Strong ability to design and execute growth strategies combining SLG and PLG motions
• Data-driven mindset with the ability to define, track and act on key business and marketing KPIs
• Solid expertise in B2B positioning and content strategy across external and internal channels
• Strong execution mindset: able to operate at both strategic and hands-on levels
• Ability to align marketing with Sales and Product to drive measurable business impact
• Leadership experience with the ability to build, structure and scale a marketing team
• Strong ownership, prioritization and business-oriented thinking
• Fluent English